How to optimize your website for AI search
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique…
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique…
A year ago, I looked at search term data to see whether the growth of LLMs was changing how people searched. At the time, there was a noticeable shift from…
Substack is one of the fastest-growing newsletter platforms, with more than 35 million active subscriptions and over 5 million paid subscriptions. It has also become a major source of income…
Is your small business starting to outgrow its current organizational system? Believe it or not, an Excel CRM template might just be your salvation, my friend. I know firsthand that…
Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected. Report…
When Marketing AI Institute founder and CEO Paul Roetzer posted his take on New York City’s decision to ban generative AI in public school classrooms, the response was immediate and…
For years, budget-limited campaigns were the quiet bargain of Google Ads. You set a Target CPA, capped the budget, and Smart Bidding often delivered well under your number. That overperformance…
Content teams want to tell stories that resonate with real people. Data teams want reliable metrics they can analyze and scale. Both share the exact same objective: driving business growth….
Andrew Tate’s Hustlers University gained massive popularity for teaching different online money-making skills, including e-commerce, crypto trading, copywriting, and freelancing. However, the platform later evolved and was relaunched as The…
Service teams are rich in dashboards but often short on answers they can act on. Service Insights, built on Tableau Next, delivers a trusted view of contact center performance out…