How OpenAI’s GPT-6 Astra Can Help You Build Presentations
There are many AI tools to help build presentations or slide decks. We’ve experimented with many of them and found some are pretty good, others are generic or pretty awful.
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Why Your Best-Performing Ad Might Be the One Getting Zero Conversions
Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what’s really working. Talk to us at: https://www.tiereleven.com/apply You…
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The Next Phase of Programmatic Driving Business Outcomes
MarTech Cube with Emma Lacey on the next phase of programmatic, focusing on AI, smarter optimisation and real business outcomes. Since the genesis of real-time bidding nearly 20 years ago,…
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Ecommerce Has Swung Too Far Toward AI. Here’s Why the Brands Winning Right Now Are Pulling Back.
TL;DR: I’m a huge proponent of AI… automating the mundane, building tools, moving faster. But I’m watching too many fast-growing ecommerce brands take it too far, and I think the…
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Salesforce bets CRM experience can give its AI an edge
Salesforce hopes its new tailored-for-CRM AI will be a boon for marketers and a moat against the general-purpose models of companies like OpenAI, Anthropic, and Google. At Dreamforce, the company…
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Salesforce and OpenAI Customers Are Putting AI to Work
Salesforce and OpenAI are bringing frontier intelligence into the tools enterprise teams use every day, helping them tackle harder problems and take on more complex work. Building on years of…
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Realistic Approaches to Incrementality Testing for Small & Mid-Sized Advertisers
Incrementality testing can sound like something reserved for large brands with big budgets, specialized agencies, and in-house data science teams. Search “incrementality testing,” and you’ll find lots of companies offering…
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11+ Helium 10 Alternatives & Competitors 2026 (Compared)
When you search for “Best Amazon seller tool” on the internet, Helium 10 automatically comes up at the top due to its enormous popularity and global marketplace coverage. This is…
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Enterprise email marketing shortfalls and the upmarket features to avoid them
Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics…
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When to fight, influence, or generate demand
AI Overviews reshaped the search results page, yet most paid search playbooks still run as if nothing happened. You still hear the same default rule: bid up where performance looks…