How to decide what’s important when everything is urgent
Busy doesn’t mean productive. The real skill is deciding which things deserve your time and which don’t. I’m in charge […]
Scale Agent Development with Salesforce Headless 360
The first version of an agent you build through the declarative Agentforce Builder feels like magic. As the agent evolves,
12 Best Ecommerce Email Marketing Software in 2026 (Tested)
Do you run a retail website? Are you looking for an email marketing service for your business? You’ve probably noticed
Does Adding a Second CTA Hurt or Help B2B Conversion?
TL;DR: Best practices can tell you what usually works. Better intelligence tells you what will work for your customer. The
Schedule social media posts with an API
Ten client calendars. Ten sets of social accounts. The same weekly content copied and published by hand. API-based social media
Customer Immersion Program: What It Is – And Why Your Company Needs One
I originally wrote today’s post for MarTech. It appeared on their site on August 1, 2025. In far too many
What B2B marketers are choosing now
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past
Black Friday Ecommerce Strategy: Your 2026 Playbook
Key takeaways Black Friday shoppers are led by impulse and deals, but Cyber Monday shoppers look for value and plan
Google sets AI Max migration timeline for Search campaigns
Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer
Social Media Marketing for Auto Repair Shops (Complete Guide)
I’ve had the same conversation with enough shop owners now that I can usually see it coming before they finish