How to run a CTV incrementality test (and why most fail)
Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but […]
Marketing
2026 Holiday Predictions: A Unified Yet Fractured Journey
Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace
HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever
Google drops $50K ad spend requirement for Lead Form assets
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers
Branded search is becoming a less reliable proxy for brand demand
Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search
Simple, Results-Driven Strategies to Land Your First Deal
Imagine I plopped you into the middle of a startup. The whole shebang: an empty room, an office with no
How to report PPC performance without lying to yourself (or your boss)
Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team
7 Best TIN Verification Tools 2026 (& How to Choose)
The IRS doesn’t penalize you for verifying a TIN (Taxpayer Identification Number). It penalizes you for not verifying one. Every
Before you refresh that page, run this test
Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15%
Shopify Glossary (2026) — All Key Terms for Beginners
As you build your first Shopify store, understanding the critical Shopify glossary and its usage is vital. As a Shopify