From Marketing Job to Marketing Tool: Reframing AI Adoption
Marketing teams are being told to do more with AI: Draft faster. Publish more. Automate the busywork. But what if the real opportunity isn’t using AI to do your job…
Marketing teams are being told to do more with AI: Draft faster. Publish more. Automate the busywork. But what if the real opportunity isn’t using AI to do your job…
CRMs are the backbone of modern business software companies. They capture leads, document conversations, and turn product signals into predictable revenue. For teams selling software, the right CRM keeps deals…
Microsoft Advertising is putting advertisers on notice: If AI helped create or materially alter your ad, consumers may need to know about it. AI-generated creative is becoming routine in advertising,…
Marketing Cloud and marketing stack approaches offer different benefits. The right choice depends on integration, flexibility, data, and business goals. Marketing decisions are dependent on technology architecture, yet you will…
AI is changing where people discover products and how they move toward a purchase. The problem is that advertisers’ measurement systems aren’t changing nearly as fast. That’s a major media…
After hours spent researching and writing, you publish an article optimized for your target keywords, check the assignment off the content calendar, and move on to the next. Over time,…
Netflix reached 325 million global subscribers as of 2026, continuing its reign as the world’s leading streaming platform. In January 2026, Netflix released its 2025 revenue data, reporting $45.18 billion…
Whether you’re going to Dreamforce in person or watching online on Salesforce+, we’ve got you covered with all the financial services resources to help you continue your journey well after…
Strong creative ideas deliver more value when the execution reflects how and where people consume the content. A Feed asset repurposed for Reels may technically run, but it can weaken…
The Federal Trade Commission is proposing an enforcement policy for “personalized pricing,” the use of customer data to set prices for specific customers. The enforcement policy was proposed on Aug….