Google Ads Is Tightening Account Security: 5 Things Advertisers Need to Do Now
Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can be hijacked; in one case,…
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23 Marketing AI Platforms Marketers Should Know About
Name an AI use case, and there’s probably a tool for it.
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AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT,…
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How to allocate your budget
Google Ads’ push to automate as many campaigns as possible isn’t news to anyone with recent paid search experience. Yet, at least as of this writing, advertisers still have options…
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FouAnalytics Announced the Launch of Practitioners Spotlight
New weekly LinkedIn series goes beyond traditional “Top 100” lists to highlight the experience, judgment and real-world contributions of advertising and digital marketing practitioners. FouAnalytics today announced the launch of FouAnalytics…
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5 Tips for Using AI Enrich to Make the Most of Your CRM
In Sales, we share the same pain point: too much data entry, not enough time to sell. Yet data entry is exactly what we end up doing. To research our…
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Why PPC marketers have been here before
Reva Minkoff, Founder and President of Digital4Startups Inc., led our latest SMX Now webinar, examining Google’s changes to target bidding — and why paid search marketers shouldn’t panic. Drawing on…
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Your next CMO will come from marketing operations
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to…
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AI Sequences: AI-Powered Follow-Up Builder
The more automated outreach gets, the more the human touch stands out. Today, Nimble launches AI Sequences — an AI-powered sequence builder that writes a complete, multi-channel follow-up — emails,…
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How to Build a Google Ads Daily Pacing Script
Every morning, before anything else, someone on the GrowRoom paid media team would open a budget pacing spreadsheet and review our clients’ budget spent month-to-date vs the target. Next, they’d…