Heather Robinson talks about a £50 PPC ad that cost £1,000
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended […]
Marketing
Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO
Using the Sales Feedback Loop to Improve B2B PPC Leads
I got my first Google Ads client because they were going through a crisis. And the secret I stumbled on
Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far,
You Don’t Need an Expensive CRM. You Need a Better Sales Process.
TL;DR Undefined sales processes cause significant revenue loss. Identify if your motion is inbound or outbound. Sketch your workflow simply
How LinkedIn Is Driving B2B Demand Generation and Sales
Learn how LinkedIn transforms B2B demand generation and sales by building trust early, aligning teams, and turning visibility into revenue
How ad platforms count and report conversions differently
If you run paid media, you already know the feeling. Google Ads says you drove 400 conversions last month. Meta
Look past AI to see where martech is going
It’s amazing to be living through an industrial revolution and know that is what is going on. This is my
Tech Apprenticeship Alum Drives £1.4M Deal
When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech
Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)
After 20 years managing Google Ads and running several agencies, I’ve noticed one fundamental problem in most Google Shopping accounts: