83 Google Ads Statistics (2026): Market Share & Trends
Google Ads commands a 39.37% market share of PPC. Around 7 million businesses and marketing agencies use Google Ads as their primary advertising source on Google. So if you are…
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Why Credibility Beats Volume in the AI Era
Marketers have long sought visibility as a way to elevate their brand. But choosing heightened visibility at the sacrifice of credibility is a wrong choice, Wil Reynolds says.
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Coming to Dreamforce: Our Scheduling Agent That’s Always On and Unrivaled
Your customer calls at 8pm. They want to book a service visit. No one answers. So they call your competitor instead. Now multiply the missed opportunities across a fiscal year….
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245+ SEO Terms You Should Know: A Comprehensive Organic Search Glossary
Search engine optimization (SEO) is its own niche of digital marketing and therefore has its own set of terms for specific actions, processes, metrics, and outcomes. We’ve compiled a comprehensive…
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SoundHound AI Announced the Acquisition of LivePerson
SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and agentic AI, today announced the successful completion of its acquisition of LivePerson, Inc., and the appointment of John Collins…
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What high-citation brands do differently in AI search: The 2026 AEO playbook
Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a…
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What your Google Ads hour-of-day report doesn’t tell you
Someone asks you to pull an hour-of-day report to identify the best-converting hours and limit wasted spend outside those hours. In many industries, especially news and publishing, you may see…
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Software buyers are moving faster than software sellers
B2B software buyers love how AI lets them make purchasing decisions faster while avoiding salespeople. However, they hate that after that, they are still stuck in a slower, sales-led journey….
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To Automate or Not? How to Automate the Sales Process, Not the Relationship
Automation is efficient, but automating the wrong things can kill your sales pipeline. The real question isn’t whether to automate—it’s what you should automate. Too many teams confuse speed with…
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Google tests traditional Search campaigns in AI Mode
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its…