Your email program is overdue for a portfolio review
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and […]
Marketing
Who’s Ready For Multi-Agents? Get Your Business AI-Ready
If you’ve ever wished you could clone yourself, AI agents might be the next best thing. Imagine your team where
Best enterprise rank tracking software for high-traffic websites
The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords. At scale, it means monitoring
KeyReply Announced its Rebranding to Rezonate
Built in Singapore’s public healthcare system, Rezonate enters the US with a platform designed to turn conversations into outcomes KeyReply,
Positives, Negatives, and What Fits Your Sales Team
Every sales team can agree that AI is helpful. Faster responses, fewer missed calls, less time wasted on long workflows.
Web Push advertising in 2026: Market trends and challenges
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high;
MarTech Interview with Jessica Saunders
A fresh perspective on AI, audience intelligence, and privacy-first strategies shaping modern advertising performance. Jessica Saunders, as Vice President of
Trust Shouldn’t Be a Product Feature. It Has to Be the Foundation.
Every marketing executive I talk to has the same story: their company has adopted AI tools, their teams are experimenting
How to move beyond lead volume in B2B PPC
Many B2B advertisers still evaluate PPC performance with one simple question: “How many leads did we generate?” But in long
Don’t confuse ad spend with marketing performance
Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often