7 Best MailerLite Alternatives in 2026

Why do people look for MailerLite alternatives?

Automation only works for simple workflows.
MailerLite is great for beginner-friendly email automation. It has an easy-to-use visual workflow builder and 15 templates. But growing teams may find it restrictive. There’s no site tracking, so you can’t trigger automations from website behavior. And you can’t build behavior-based segments in the same way you can with platforms like ActiveCampaign.

The free plan is getting less generous than before. 
MailerLite has long been known for its strong free plan. But they recently decreased the limits. Contacts dropped from 500 to 250. And monthly sends fell from 12,000 to 2,500. There are now tighter feature limits. Free users can have 3 automations, 3 forms, 1 website, 1 landing page, and 1 digital product. That makes free alternatives more attractive for users who want room to grow before they start paying.

Missing advanced ecommerce features. 
MailerLite connects with Shopify and WooCommerce. You can add products to emails, recommend products based on purchase history, and run simple retail workflows like abandoned cart emails. But it isn’t a specialist ecommerce marketing platform. Omnisend gives you more dynamic product recommendations, real-time browsing data, on-page pop-ups, SMS, and ecommerce-focused automations.

Reporting is quite basic. 
MailerLite’s analytics are clear and easy to understand. You can track standard email metrics like opens, clicks, unsubscribes, and bounces. But there’s less detail on how campaigns influence sales, revenue, or customer value.

It’s missing channels. 
Email is a good place to start. But as businesses grow, many want to reach customers on more channels: SMS, WhatsApp, web push notifications, and live chat. Alternatives like Brevo, ActiveCampaign, GetResponse, and Omnisend offer more channels.

What to look for in a MailerLite alternative

Not all MailerLite alternatives address the same drawbacks. The right choice depends on where you’re feeling the limitations. Whether that’s automation, ecommerce, reporting, or scaling your marketing beyond email. Here are the key features to prioritize:

• More comprehensive free version. MailerLite’s free plan is still useful. But it’s less generous than it used to be. There are free alternatives with higher subscriber limits, more monthly emails, and fewer caps on forms, automations, landing pages, and other growth tools.
• Advanced automated workflows. Look for platforms that support conditional logic and have more triggers and actions. If you want to react to contacts in real time, look for website tracking. You don’t need to sacrifice usability for sophisticated automations, either. A lot of powerful automation tools have excellent visual workflow builders. And workflow templates to help you out. 
• Deeper segmentation with behavioral data. Filtering lists using basic contact data only gets you so far. You don’t ever truly target campaigns using location and age only. Or properly personalize by adding a name. Segmentation gets really powerful when you can use customer behavior data. And that means you need a platform that supports web tracking. 
• Strong reporting and analytics. Look beyond basic email metrics like opens and clicks. The best marketing analytics have metrics about business impact and user engagement. And reveal trends over time, including future predictions. Look for features like conversion attribution, sales tracking, lead scoring and engagement tracking. 
• Powerful ecommerce features. If you sell online, look for dynamic product recommendations, discount coupons, and loyalty features. You also need sales-oriented workflows and analytics. These are tools that help nurture relationships with customers. And link marketing activity more directly to sales.
• Multichannel campaign support. MailerLite is primarily an email marketing platform. Look for tools that include SMS, push notifications, or even WhatsApp. And particularly those that let you mix and match channels in the same automation workflows.

7 Best MailerLite Alternatives

Brevo – Best Email Marketing Newsletter Platform

Brevo is an all-in-one email newsletter and marketing platform, a particularly good fit for small businesses. Like MailerLite, it offers a solid foundation of email marketing and marketing automation tools. And it includes more channels and more CRM features.

Features that make Brevo a good MailerLite alternative:

• Excellent forever-free plan for 300 emails/day
• Free newsletter templates and a responsive email template builder
• Create landing pages with the landing page builder
• Built-in transactional email and SMS messaging
• Email automation with 12 automation workflow templates
• Integrate with your other tools through API
• Free sales CRM
• Amazing value for money

Brevo is great for newsletters. And if you want a genuine multichannel platform. It has email, SMS, WhatsApp, live chat, web and mobile push notifications. And, on higher sales plans, phone. You can mix and match channels in marketing automations. Brevo also has an API for sending transactional emails and SMS. And you can send one-to-one messages with the CRM.

All of Brevo’s tools are user-friendly and easy to learn. There are visual drag-and-drop editors for building emails, automations, forms, landing pages, and sales pipelines. You can connect Brevo to your website. And use web tracking to trigger automated workflows. And to target and personalize campaigns based on behavior.

Brevo is a good next step if you feel you are outgrowing MailerLite. It lets you expand channels beyond email. And it’s much stronger if you want a sales CRM combination. MailerLite does have sales tools, but that’s for digital products and subscription sales.

With Brevo, marketing campaigns form part of a wider customer journey. You can nurture relationships with customers one-to-one using sales pipelines. Incentivize repeat business with loyalty features. And manage transactional messaging on the same platform. With MailerLite, you need to sign up for its sister platform, MailerSend, for transactional emails.

Brevo pricing starts at $8.08 per month when you pay annually. This includes 5,000 emails a month and 500 contacts. Sales tools and SMS messaging are add-ons. 

The free plan includes 300 emails a day (≈9000/month) and 100K contacts. You also get Brevo’s free CRM, signup forms, transactional emails, and WhatsApp campaigns. That makes Brevo one of the best MailerLite alternatives if you want more than just email marketing.

Email Vendor Selection readers can get a 60% discount for 3 months if you get started via our page and use the coupon code Insider60.

Get started with Brevo for free or read our full review

Moosend – Best for Affordable Marketing Automation

Moosend is a low-cost email marketing platform for small businesses. Like MailerLite, it focuses on ease of use and value for money. But it has stronger automation tools, deeper segmentation, and more sophisticated reporting tools.

Features that make Moosend a good alternative to MailerLite:

• Drag-and-drop email editor with AI content tools
• User-friendly marketing automation builder
• Behavior-based segmentation and personalization
• 115+ pre-made email templates to get your campaign started
• Marketer-friendly reporting, including click maps and conversion tracking

Moosend packs a lot into a simple platform. Automation is a good example. Moosend’s workflow editor includes dozens of triggers, conditions, and actions. These let you build relatively good working workflows. 

Moosend has the same drag-and-drop interface for email, landing pages, and forms. Having the same tool for all design tasks is great for users. There’s AI to generate content for you. Another big strength is Moosend’s reporting features. f you connect an external website, it will track conversions from your campaigns.

Moosend and MailerLite both are simple email marketing platforms. In fact, Moosend has one of the best budget-friendly pricing structures around. You don’t have to pay for higher tiers to unlock more sophisticated features. It has one main pricing plan that includes everything. All the automation tools. All campaign building, managing, and reporting features. And 24/7 live chat support.

MailerLite includes a website builder. That suits its creator/solopreneur audience. It’s good for building an online presence from scratch. Moosend is better for businesses that already have a website. A key feature MailerLite doesn’t have is web tracking. With Moosend, you can capture user behavior on your website. And use that to trigger automations, build segments, and personalize content.

Moosend pricing starts at $7 per month when billed annually. This includes unlimited email sends, 500 contacts, and all features. There’s a 30-day full access free trial.

Try Moosend for free or read our full review

ActiveCampaign – Best for Advanced Marketing Automation

ActiveCampaign is a specialist marketing automation platform. It covers email marketing and multichannel campaign building into that. But its main appeal is automating very specific, personalized customer journeys. Plus how it links marketing, sales and CRM tightly together.

Features that make ActiveCampaign a good MailerLite alternative:

• Advanced automation workflows with 1000+ templates
• Email, SMS and WhatsApp campaigns
• Behavioral segmentation and dynamic content
• Advanced analytics and revenue tracking
• CRM and sales automation add-on

There’s no secret to ActiveCampaign’s standout strength. It’s a genuine automation powerhouse. Its workflow builder is arguably the best you’ll find in the SMB software market. There are 100+ triggers and actions. Including conditional if/then splits. You can chain as many workflows as you like. This lends itself to very complex processes. But the workflow editor is still user-friendly. You get 1000+ premade templates to choose from. And there’s an AI tool that will build flows to match your goals.

ActiveCampaign connects easily with all main CMS and ecommerce platforms. Once you connect a website, you can track user behavior. And use customer actions and interactions to score engagement and send emails. Similarly, you can track responses to marketing campaigns. And feed that data into sales pipelines. 

ActiveCampaign and MailerLite suit businesses at different stages of their own journeys. MailerLite is great if you’re just starting out with email marketing. Or you want to monetize an online following. ActiveCampaign is for larger SMBs with much more complex sales and marketing automation needs. 

ActiveCampaign has a CRM with sales analytics MailerLite doesn’t match. With features like win probability, predictive lead scoring, and revenue attribution reporting. So it’s a much better option for B2B vendors, service providers, and retailers with long sales cycles. 

ActiveCampaign pricing starts at $15 per month when billed annually. This includes 1,000 contacts and 10,000 emails. It does not have a permanent free plan. But you can try it out with a 14-day free trial.

Try ActiveCampaign for free or read our full review

Beehiiv – Best for Monetizing Newsletters

Beehiiv helps creators and newsletter senders make money from newsletters. You could use MailerLite to sell subscriptions and digital products, up to a level. With beehiiv, it’s the whole focus. It has all the tools for growing audiences, publishing, and monetizing that content.

Features that make beehiiv a good MailerLite alternative:

• Website and blog builder for publishing newsletters.
• Native list growth with built-in referral and recommendation network.
• Monetization via subscriptions, paid referrals, sponsorships, and ad network.
• Advanced audience segmentation and analytics.
• Automation workflows for newsletter distribution and subscriber journeys.

With beehiiv, your newsletter is a product rather than a marketing channel. So it’s different from most email marketing platforms. For one, you don’t build newsletters in a typical drag-and-drop HTML builder. You build and publish your newsletters on a blog-like web platform. Over time, you build a catalogue of all your published newsletters. This can funnel people into paid newsletter or email subscriptions. And for attracting revenue through ads and sponsorship.

For distribution, beehiiv of course sends email newsletters. You can build sign-up forms to capture subscriptions. And you can automate funnels. There are some pre-built workflow templates. Examples include prompting free-tier subscribers to trial a paid subscription. Or sending reminders when subscriptions are due. 

Overall, beehiiv has quickly become a more creator-focused platform than MailerLite. MailerLite makes it easy to build a newsletter and start selling subscriptions. beehiiv gives you the tools to grow a content-based business.

The most obvious differences are in audience growth and monetization features. beehiiv goes much further than sign-up forms and subscription sales. You can incentivize audience referrals from your subscribers.

And swap or pay for recommendations from other creators in the network. And you can make money by sending ads on the network too. Along with advertising and sponsorships. This is how beehiiv users often make money.  

Beehiiv customer data tracking and targeting measures subscriber behavior and engagement levels as part of its ‘3D’ analytics. You can use these insights to build segments. Plus, you can collect first-person data via surveys and polls. Segments are dynamic, meaning they update automatically as contact data changes. Plus, beehiiv gives you conversion and revenue analysis. So you know exactly how much revenue each publication generates and where it comes from. 

Beehiiv pricing starts at $43 per month when billed annually. This covers 1,000 subscribers for a single publication. There is a free plan for newsletters and podcasts. You can sell subscriptions to up to 2,500 customers. But unlike on paid plans, beehiiv takes a cut of every sale. 

Get started with beehiiv for free or read our full review

Omnisend – Best for Ecommerce Marketing

Omnisend is a marketing platform for ecommerce businesses. All of its features focus on driving sales. From personalised product recommendations to promo codes. Customer behavior tracking to retail-specific automations.

Features that make Omnisend a good alternative to MailerLite:

• Deep integrations with major ecommerce platforms.
• Sales-focused campaigns, with product recommendations and promotions.
• 35+ automation workflow templates for web stores.
• Segmentation based on customer behavior tracking.
• Revenue-based reporting.

Omnisend asks you to connect to an ecommerce platform as part of its sign-up process. It has quick and easy integrations for 10 major services. Integrating with a web store unlocks Omnisend’s best features. It means you can pull product listings directly into campaigns, for example. And include ‘buy now’ buttons or apply discounts at checkout. 

Omnisend’s biggest strength is how it tracks customer behavior on your site. It uses browsing and purchase data to personalize product recommendations. Omnisend has 35+ pre-built automation workflows for key shopping moments. Things like cart abandonment, order follow-ups, and reactivation campaigns. These are easy to customize in a visual editor. And Omnisend provides wizards walking through how to set them up.

Like MailerLite, Omnisend appeals to businesses looking for simplicity and speed. But the big and obvious difference is the ecommerce focus. Omnisend is purpose-built for online stores. Omnisend uses web store data to personalize and target your marketing campaigns. Another key difference is channel mix. MailerLite focuses primarily on email, with limited support for SMS. Omnisend lets you build multichannel campaigns combining email, SMS, and web push notifications. This is a big plus for time-sensitive messaging like flash sales or abandoned carts.

Omnisend plans start at $11.20 per month when billed annually. This includes 6,000 emails a month and 500 contacts. It has a free plan with 250 contacts and 500 emails per month.

We have an exclusive Omnisend coupon for our readers. Get started here and use the Omnisend coupon code EVS35 to get 35% off your first 3 months.

Get started with Omnisend for free or read our full review

GetResponse – Best for Webinars and Funnels

GetResponse is a popular all-in-one marketing platform for small businesses. It has a solid foundation of email marketing and marketing automation tools. But adds features like sales funnels, promo codes, and strong creator-focused features. Such as website building. Webinar hosting. Online courses and newsletters. And tools for monetizing.   

Features that make GetResponse a good MailerLite alternative:

• No-code email builder with 120+ templates. 
• Flexible marketing automation options.
• Conversion funnels connect lead generation tightly to sales.
• Webinars and online courses.
• Native payments for digital product sales and subscriptions.

GetResponse structures all its features in a way designed to grow with your needs. On its cheapest tier, it’s a standard email marketing platform. It’s got a very user-friendly drag-and-drop email builder. This includes an AI content generator and a great choice of templates. You can build campaigns in a matter of minutes. And automate sending with simple autoresponders and drip campaigns. Plus an advanced automation workflow. These include multiple trigger, action, and conditions. And there’s a great choice of pre-made workflow templates.

As you grow, you can unlock more features with higher plans. The Marketing tier lets you build unlimited automated workflows. And it introduces advanced segmentation and sales funnels. These let you build complete customer journeys that include forms, emails, landing pages, and payments. It’s ideal if you want to build quick, simple conversion paths for your products. And want to integrate marketing and sales closely without relying on third-party tools.

On its Creator tier, GetResponse lets you build digital products and services to sell. There’s a clear contrast to MailerLite’s approach to monetizing content. MailerLite focuses on basics like newsletter subscriptions and selling digital downloads. You can sell newsletters with GetResponse, too. But you can also host and sell tickets to webinars. And create and sell courses. These higher-value products are ideal for coaches, consultants, and educators.

GetResponse is a better choice for growing a business and driving sales. By the time you unlock its creator tools, you already have unlimited automations. Advanced segmentation. And sales funnels. Plus you get extra ecommerce features MailerLite doesn’t have. Like an on-page pop-up builder. And an AI product recommendation engine.

Overall, MailerLite focuses on being cheap, simple, and beginner-friendly. GetResponse is a better fit for digital entrepreneurs looking to make the next step.

GetResponse pricing starts at $10 per month when billed annually. This includes unlimited emails and 1,000 contacts. The free plan has 500 contacts and 2,500 emails per month.

Sign up to GetResponse for free or read our full review

AWeber – Best for Email Design

AWeber is one of the longest-standing email marketing platforms on the market. Like MailerLite, it’s an easy tool that has email marketing for newsletters at the core. But if anything, AWeber leans even further into ease of use. It has gone all in on AI design and AI content building tools.

Features that make AWeber a good alternative to MailerLite:

• Drag-and-drop email builder with 600+ templates.
• AI-powered newsletter assistant and smart design tools.
• Landing pages and forms with 45+ page and 150+ form templates.
• 24/7 live chat and international phone support, plus managed onboarding.
• 750+ third-party integrations.

AWeber is what you’d call a traditional email marketing service. It doesn’t stray far from the basics of building emails. Growing an audience with sign-up forms. And automating sending. AWeber started out as an autoresponder tool for emails. But its simple automation falls short of most logic-based modern automation tools. 

AWeber’s biggest strength is email design. It’s packed with tools that make creating pro-quality HTML emails easy. They include a drag-and-drop editor. And 600+ fully customizable templates.

A Smart Designer tool auto-generates branded templates based on your website. A Canva integration lets you edit images and build graphics directly in the email editor. There’s an AI content tool that automatically creates a weekly newsletter based on your website. And you can create emails on the go with a mobile editor app.

MailerLite and AWeber are both beginner-friendly email marketing services. But they have different strengths. Even with the recent price increase, MailerLite is still cheaper. AWeber is a better option if you want priority support as standard. It includes 24/7 live chat support on all plans. And, pretty unique for an SMB marketing platform, international phone support. It’s reassuring to know you can speak to someone on the phone if you have a problem.

AWeber offers an “Email Marketing Done for You” onboarding service. You get a 1:1 account setup call. And AWeber staff will then create a sign-up form, landing page, and email template for you. This is great if you’re short of time and want help getting to grips with email marketing. 

AWeber’s plans start at $12.50 per month when billed annually. This includes 500 subscribers and 5,000 emails. There is a free plan that includes 500 subscribers and 3,000 emails a month. This gives you a landing page, sign-up form, and a drip sequence. The Done For You onboarding add-on costs $599, then $30 per month.

Get started with AWeber for free or read our full review

MailerLite Alternatives: Honorable Mentions

Here are five platforms that narrowly missed out on our shortlist:

• Kit is another creator-focused MailerLite alternative. It specializes in monetizing digital products. This covers newsletters, webinars, courses, and downloads. It has more monetization and audience growth tools than MailerLite.
• Sender is a budget-friendly email marketing service. It’s particularly attractive if you want to keep costs down at high sending volumes. And it has an excellent free plan. This has a higher email cap than MailerLite (15,000/month vs 2,500). And includes transactional emails and unlimited automations.
• SendPulse is a good alternative to MailerLite if you want multichannel campaigns. It covers email, SMS, web push, and chatbots. But keeps costs down to SMB-friendly levels.
• Constant Contact is a reliable small business marketing service. As a MailerLite alternative, it matches it for ease of use. One key difference is that Constant Contact has dedicated tools for event marketing. 
• Mailchimp is a very popular SMB marketing platform, and it used to be an industry favorite. It suits businesses that prioritise features and functionality over simplicity. Compared to MailerLite, its automation capabilities are more powerful. And it has hundreds more third-party integrations.

Free MailerLite Alternatives

MailerLite is famous for having a strong free plan. But recent changes make it less generous than before. The free plan now only has 250 subscribers and 2,500 monthly emails. That’s down from 500 subscribers and 12,000 emails a month. MailerLite has also added more feature limits, too. Free users now get 3 automations, 3 forms, 1 website, 1 landing page, and 1 digital product. The lower limits mean users can outgrow the free plan much faster. Here are some of the best free alternatives:

• Brevo stands out for having 100K contacts on its free plan. This means you can grow your audience as big as you like without any cost. Plus it gives you access to CRM tools. WhatsApp campaigns. And more advanced automation tools than MailerLite.
• Omnisend is a solid free option for ecommerce businesses. It limits you to 500 emails and web push notifications per month. And while you can upload unlimited contacts. You can only use an active segment of 250. But you can build automated campaigns using behavioral triggers from your web store.
• Kit has one of the most generous free plans for creators. Including 10,000 subscribers and unlimited emails. You also get unlimited forms, landing pages, digital products and subscriptions. You can publish only 1 basic automation. But if your main focus is newsletters and audience monetization, it gives you a lot before you have to pay.
• Beehiiv’s free plan lets you sell newsletters to 2,500 subscribers. While there’s no monthly fee, it does take a percentage cut of sales. You can also earn from paid-for newsletter recommendations.

Here’s how the best free MailerLite alternatives contact and email limits compare:

Check out our review of the best free and cheap email marketing tools for more free alternatives.

The Best MailerLite Alternatives for Different Industries and Budgets

Different types of businesses need different things from email marketing. Here’s a breakdown of the best MailerLite alternatives for three different use cases. Check out our full review of the best email marketing platforms for recommendations for more industries.

MailerLite Alternatives for Shopify Stores

Shopify is hugely popular with ecommerce SMBs. Smaller online retailers want simplicity and convenience from their marketing tools. But they also want their email marketing to drive sales. These three MailerLite alternatives have direct integrations with Shopify and stand out among email marketing tools for Shopify. 

• Omnisend uses Shopify store data for personalized product recommendations. And to power behavior-based campaign targeting and automation. You can create discount coupons that sync automatically with Shopify checkout.
• Brevo runs a dedicated marketing app for Shopify called PushOwl. This feeds your store data into Brevo’s tools. So you can target customers with automated campaigns via email, SMS, WhatsApp and web push. Send transactional emails. And use Brevo’s sales CRM to manage customer relationships.  
• ActiveCampaign is a great pick for more advanced Shopify marketing. It’s packed with tools for managing complex customer journeys. Like its brilliant flexible automations with 1000+ templates, behavioral targeting, and in-depth analytics. And a full suite of CRM tools.

MailerLite Alternatives for Infrequent Senders

MailerLite bases its price on subscriber numbers. The Power plan includes unlimited emails. But if you don’t send emails regularly, this isn’t always cost-efficient. Especially if you grow your contact list quickly. These services have different pricing structures that suit infrequent senders better.

• Brevo pricing is the reverse of MailerLite. It charges by email volume and doesn’t cap contacts. So you only pay for what you send. But can grow your audience without limit.
• Moosend has a pay-as-you-go pricing option. You don’t have to subscribe to a monthly plan at all. This is ideal for occasional or seasonal campaigns.

What are the best MailerLite alternatives?

So now we come to the most important part. What’s the best MailerLite alternative for you? I hope I’ve helped you narrow down your choices. All 7 platforms I’ve reviewed are worth a closer look. But let’s finish off with my personal recommendations.

For me, three platforms stand out as MailerLite alternatives above all others. Brevo matches MailerLite for affordability and usability. And it rivals it as one of the best free email marketing services around. But it has so much more in terms of tools and what you can use it for. It’s a genuine omnichannel marketing platform. It includes transactional messaging and a sales CRM. And if your aim is to grow your list quickly, its pricing structure is much better.

If you want better automation tools, ActiveCampaign is hands down the winner. Moosend is a solid second. Especially if you really want to keep a lid on costs. It’s got the most user-friendly conditional workflow builder I’ve ever used. But ActiveCampaign is worth the extra cost. You can automate practically anything. It specializes in niche, complex workflows to suit real-life processes. And it’s still user-friendly. Especially with 1000+ pre-made templates to choose from.

Finally, if you’re an online retailer, Omnisend is the best marketing platform pick. It’s still affordable and user-friendly. But it’s purpose-built for ecommerce. It turns your store data into valuable marketing currency. By letting you do things like personalize product recommendations based on browsing behavior. 

MailerLite Alternatives FAQ

About Mor Mester

Mor Mester is the Head of Content Marketing at EmailVendorSelection. He’s an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.
After work, you can find him riding his bike on some trails.