Why B2B Campaigns Built for One Buyer Keep Stalling
We left LinkedIn’s Indie Summit with one figure we keep coming back to: 40% of B2B deals are lost to indecision, not to a competitor winning. The reflex is to…
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Hit the Google Ads Ceiling? Here’s the Creative Strategy That Breaks It
Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You’ve hired agency after…
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Your Content Isn’t an Island: Why Linking Matters More Than Ever
You finish a new page or blog post. The copy is strong, the keywords make sense, and the title and headings are optimized. You hit publish and move on to…
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Google expands Local Services Ads categories ahead of migration
Google expanded the list of businesses eligible for Local Services Ads (LSAs), adding more granular categories across restaurants, automotive services and beauty businesses as it prepares to migrate LSA campaigns…
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ChatGPT Ads adds automated bidding, platform targeting
ChatGPT Ads is adding a new Maximize results bid strategy, platform-level targeting and view-through conversion reporting, while expanding into Brazil and Mexico The updates give advertisers more control over where…
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Everything You Need to Know About Hero Conf US 2026
Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026. Here’s some of what you can expect to see at Hero Conf US…
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Search Intent Drift: How Google’s Understanding of Queries Evolves
Sometimes a page drops in rankings even when everything seems fine. The title tag is optimized, the content is strong, the page loads quickly, matches the topic, and uses appropriate…
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Google adds new AI Max testing and planning tools
Google is expanding AI Max for Search campaigns with new testing and planning capabilities designed to help advertisers understand the impact of changing budgets, ROI targets and campaign settings before…
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Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based…
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The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway
Performance Max reports the best return in most ecommerce accounts I audit. That is usually a reporting artifact rather than a result. Somewhere inside the campaign, Google is buying clicks…