Google Ads Quality Score Explained
It’s easy to treat Quality Score like a dial you can turn. You might see a 3 or a 4 next to a keyword, decide that you need to “fix…
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AI in Online Advertising: 5 Key Trends from August 2026
The highlights of August’s AI trends are new bid strategies, a strong earnings quarter, an image model worth testing, a new AI agent, and an early look at holiday shopping…
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Why Google Ads suddenly show less often
Google Ads can limit how often your ads appear without disapproving them or suspending your account. The Limited Ad Serving policy restricts an account’s eligibility to enter certain auctions, potentially…
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Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google rolled out an AI-powered conversational assistant in the AdSense Help Center to 100% of its English-language traffic, the company said Sept. 3. Publishers now have a conversational way to…
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Getting a Pipeline Number You Can Defend to Finance
Ask a B2B marketing team how paid media is doing and the answer comes quickly: cost per click is down, conversion rates are up, ROAS looks healthy. Ask the same…
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Optimize for the Next Query: Building Informational Content Around Search Journeys, Not Single Keywords
When it comes to informational content planning, traditional search engine optimization (SEO) tactics are based around identifying individual keywords and creating pages intended to rank for them. This approach isn’t…
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Google AdSense to change how it counts impressions: Begin-to-Render
Google notified AdSense publishers that it is switching how it counts impressions for display ads. Google will switch to a Begin-to-Render methodology that will count an impression only once the…
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Google avoids AdX breakup in ad tech antitrust case
A federal judge rejected the U.S. Justice Department’s bid to force Google to sell its AdX advertising exchange. Google is allowed to keep the business despite an earlier ruling that…
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We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The reason it is worth the effort is the size of the moment. ChatGPT is running north of 800 million monthly active users, close to a tenth of the planet,…
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They Grew to $10M+ on Angles That Worked…Here’s What Scales Them to $100M
Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/apply Here’s something growing brands don’t realize until…