Google Ads data shows query length shift post-AI Mode
A year ago, I looked at search term data to see whether the growth of LLMs was changing how people searched. At the time, there was a noticeable shift from…
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Advertisers report Google Ads credits being revoked after spending
Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected. Report…
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Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now
For years, budget-limited campaigns were the quiet bargain of Google Ads. You set a Target CPA, capped the budget, and Smart Bidding often delivered well under your number. That overperformance…
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Google Ads Is Tightening Account Security: 5 Things Advertisers Need to Do Now
Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can be hijacked; in one case,…
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How to allocate your budget
Google Ads’ push to automate as many campaigns as possible isn’t news to anyone with recent paid search experience. Yet, at least as of this writing, advertisers still have options…
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Why PPC marketers have been here before
Reva Minkoff, Founder and President of Digital4Startups Inc., led our latest SMX Now webinar, examining Google’s changes to target bidding — and why paid search marketers shouldn’t panic. Drawing on…
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How to Build a Google Ads Daily Pacing Script
Every morning, before anything else, someone on the GrowRoom paid media team would open a budget pacing spreadsheet and review our clients’ budget spent month-to-date vs the target. Next, they’d…
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245+ SEO Terms You Should Know: A Comprehensive Organic Search Glossary
Search engine optimization (SEO) is its own niche of digital marketing and therefore has its own set of terms for specific actions, processes, metrics, and outcomes. We’ve compiled a comprehensive…
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What your Google Ads hour-of-day report doesn’t tell you
Someone asks you to pull an hour-of-day report to identify the best-converting hours and limit wasted spend outside those hours. In many industries, especially news and publishing, you may see…
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Google tests traditional Search campaigns in AI Mode
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its…