A Google Ads targeting tactic that cut invalid clicks by 50%
Advertisers are estimated to lose $172 billion a year due to ad fraud by 2028. The problem is especially common in industries with high competition and CPCs. One of our…
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Google’s AI Is Only as Good as the Data You Give It
Most conversations about AI in advertising fixate on the model: the campaign type, the bidding strategy, the creative format. The part that gets far less attention is what all of…