Google appears to be experimenting with AI-generated summaries inside sponsored search results, a move that could reshape how users interact with paid ads and how advertisers’ messaging is presented. What’s…
SMX Next returns online Nov. 18, focusing on navigating today’s complex search landscape and mastering the tactics that will define success in 2027 and beyond. Search marketing isn’t just changing;…
I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is…
TABLE OF CONTENTS Danielle Torrie Danielle is a member of Unbounce’s content team. She loves how writers (and great writing) can create clarity in chaos. When she’s not tightly embracing…
Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you optimizing your site based on what looks…
Posted 08-06-2026 by Helen Moving one word from the middle of a title tag to the start took a page from position two in Google to number one – more…
TL;DR – Most ecommerce brands trying to win in AI search are focused on the wrong things: schema, LLMs.txt, chunking, markdown formatting. Those tactics don’t matter if your brand is…
Paid social advertising has no shortage of myths. Some are outdated, most are oversimplified, and many of them are convincing enough to make their way into strategy conversations time and…
Prime Day 2026 is officially in the books, and it left brands with plenty to unpack. Let’s look at this year’s event through three major questions that define Prime Day….
Your competitors aren’t only bidding on your brand. They’re positioning themselves against you through coordinated tactics across landing pages, ad copy, and Google’s own automation. Much of it looks completely…