AI in Online Advertising: 5 Key Trends from June 2026
AI-referred traffic is now converting at measurably higher rates than traditional web traffic, and the data is solid enough to act on. Add to that ChatGPT Ads getting product feed…
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Future of Amazon Search: Targeting, Formats, Measurement
AI has changed how shoppers discover products long before they ever type a query into Amazon. That upstream shift is forcing brands to rethink how they approach targeting, formats, and…
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Google Ads redesigns All Campaigns selector
Google is updating the All Campaigns selector with a redesigned interface that makes it easier for advertisers to navigate large and complex account structures. What’s happening. The new All Campaigns…
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How to get the most from Microsoft Advertising campaigns
If you’re struggling to scale performance with Microsoft Advertising, you may be treating it as a place to replicate a strategy developed elsewhere. Import can get you live fast. Performance…
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What Meta’s AI Connectors Change About Running Paid Social
For as long as most of us have run paid social, the work has lived inside Ads Manager. You logged in to check performance, you logged in to make a…
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13 proven lead generation strategies and tactics that work
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
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Chick-fil-A’s Secret to 15% Growth for 37 Years Straight
What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what…
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Topics, Structure and Search Intent
Posted 17-03-2026 by Liam At ThoughtShift, we spend a lot of time exploring how people search, how Google understands content, and what genuinely helps brands grow online. While SEO constantly…
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SEO, GEO, and AEO Aren’t the Same Thing… But One Still Comes First
TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every…
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Why Video Creation Has Been a Barrier for Paid Advertising
Video has become one of the most valuable assets in a Google Ads strategy, but for many advertisers, creating high-quality video content can be a significant challenge. Not every business…