Bad Data and 10+ Minute Video Ads Were Killing This Account
Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at …
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The Sunset of Call Ads: Preparing for Google’s Move to Call Assets
For more than a decade, Google Ads has allowed advertisers to create Call-Only Ads, now called Call Ads. This format was designed to generate phone calls rather than website visits….
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Return on Ad Spend: Calculate and Improve Media Performance
Key Takeaways ROAS is one of the most searched and most misunderstood metrics in paid media—largely because the formula is simple, but the judgment behind it isn’t. Before getting into…
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Google Ads tests Enhanced Matching for Customer Match
Google Ads appears to be giving advertisers another way to expand the reach of their first-party customer audiences by matching consented users across participating publishers. What’s happening. A new Enhanced…
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Microsoft Advertising publishes Conversions API documentation
Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening. Microsoft Advertising has published new…
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The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations
Every PPC manager knows the specific anxiety of scaling a winning campaign. A campaign is capped at $100 a day. Its target CPA is set to $50, but Smart Bidding…
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AI in Online Advertising: 5 Key Trends From July 2026
This month, we learned some real numbers about AI search instead of relying on guesses, including how often ads actually show up and which platforms cite you when they do….
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Does Adding a Second CTA Hurt or Help B2B Conversion?
TL;DR: Best practices can tell you what usually works. Better intelligence tells you what will work for your customer. The businesses that win are the ones willing to challenge assumptions,…
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Google sets AI Max migration timeline for Search campaigns
Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older campaign structures. The transition begins in…
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The 4-step roadmap to AI agents for Google Ads
Every week, there’s another announcement about AI agents. Google is building them, software vendors are selling them, and LinkedIn would have you believe every marketing team will soon have an…