Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated…
YouTube appears to be testing a new mobile ad format that displays static image ads during horizontal video playback, potentially creating an additional inventory option for advertisers without fully interrupting…
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest…
Google has released its first standalone help page explaining how to create YouTube audio ads, giving advertisers an official reference for the format’s specifications and setup. What’s happening. While YouTube…
Google released Structured Data Files (SDF) v10.1 for Display & Video 360, adding support for AI transparency labels, digital out-of-home (DOOH) campaigns and new reporting fields while deprecating versions earlier…
Google is rolling out AI content labels within asset studio, giving advertisers a new way to disclose when image and video assets have been generated or modified using AI. The…
Google appears to be rolling out household income exclusions for Performance Max campaigns, giving advertisers a level of audience control that hasn’t previously been available in PMax. If the feature…
Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers…
ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and campaign management as it continues building out its advertising platform….
Google Ads is rolling out video campaign groups for YouTube reach and frequency campaigns, giving advertisers a new way to coordinate delivery across multiple video campaigns while optimizing toward a…