Google released Structured Data Files (SDF) v10.1 for Display & Video 360, adding support for AI transparency labels, digital out-of-home (DOOH) campaigns and new reporting fields while deprecating versions earlier than v10.
The update gives advertisers and developers more control over campaign management through bulk uploads and downloads.
What’s new. SDF v10.1 is now generally available for all Display & Video 360 users and includes several notable additions:
- A new option to specify whether a YouTube video asset was created or edited using AI, supporting Google’s expanding AI transparency initiatives.
- Support for digital out-of-home (DOOH) Insertion Order and Line Item resources.
- New columns that identify which Display & Video 360 creatives are associated with ads and ad groups.
- Updated values for the Inventory Mode column in Line Item files.
Google has also deprecated all SDF versions prior to v10 and is encouraging developers to migrate using its published migration guide.
Why we care. Teams that rely on Structured Data Files to manage Display & Video 360 campaigns at scale will need to update their workflows. The AI labelling field aligns SDF with Google’s broader advertising transparency efforts, while the new DOOH support and creative mapping fields expand what can be managed and audited through bulk operations.
Bottom line. Structured Data Files v10.1 brings AI labelling, DOOH support and new campaign management capabilities to Display & Video 360, while marking the end of support for SDF versions earlier than v10.
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