Google expanded the list of businesses eligible for Local Services Ads (LSAs), adding more granular categories across restaurants, automotive services and beauty businesses as it prepares to migrate LSA campaigns…
ChatGPT Ads is adding a new Maximize results bid strategy, platform-level targeting and view-through conversion reporting, while expanding into Brazil and Mexico The updates give advertisers more control over where…
Google is expanding AI Max for Search campaigns with new testing and planning capabilities designed to help advertisers understand the impact of changing budgets, ROI targets and campaign settings before…
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based…
Google Ads appears to be giving advertisers another way to expand the reach of their first-party customer audiences by matching consented users across participating publishers. What’s happening. A new Enhanced…
Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening. Microsoft Advertising has published new…
Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older campaign structures. The transition begins in…
Google published a new help document detailing Local customer optimization for Performance Max campaigns with store goals, a feature designed to prioritize ads for people who are nearby and ready…
Google introduced a new reportData.query endpoint for the Campaign Manager 360 API, making it easier for developers to retrieve campaign performance data without generating downloadable reports. The new endpoint is…
Google Ads introduced a new “Report on new customers acquired” option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding. The update…