Microsoft Advertising is putting advertisers on notice: If AI helped create or materially alter your ad, consumers may need to know about it. AI-generated creative is becoming routine in advertising,…
Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected. Report…
Reva Minkoff, Founder and President of Digital4Startups Inc., led our latest SMX Now webinar, examining Google’s changes to target bidding — and why paid search marketers shouldn’t panic. Drawing on…
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its…
Google rolled out an AI-powered conversational assistant in the AdSense Help Center to 100% of its English-language traffic, the company said Sept. 3. Publishers now have a conversational way to…
Google notified AdSense publishers that it is switching how it counts impressions for display ads. Google will switch to a Begin-to-Render methodology that will count an impression only once the…
A federal judge rejected the U.S. Justice Department’s bid to force Google to sell its AdX advertising exchange. Google is allowed to keep the business despite an earlier ruling that…
Cypress North co-founder Greg Finn has spent more than two decades watching search marketing evolve from a hands-on, highly granular discipline into an industry increasingly shaped by automation, AI and…
Google is adding new messaging, travel and AI-powered creative capabilities to Demand Gen, giving advertisers more ways to turn discovery into leads and customers across YouTube and other Google inventory….
Google released Google Ads API Developer Assistant v4.0.0, rebuilding the tool around a unified plugin architecture that brings specialized Google Ads API capabilities directly into AI coding workflows. The major…