email marketing

Fall email subject lines include seasonal hooks that get emails opened between Labor Day and the year’s biggest shopping weekend. They aim to tap into the highest-revenue stretch of the…

Key takeaways ✨ Email deliverability is about inbox placement, not delivery. A mailbox provider can accept an email and still never reach the inbox, which is what ultimately determines visibility…

Key takeaways Back-to-school marketing involves using email and SMS to reach parents, students, and teachers during the shopping season from June to September Send messages at the right time —…

An ecommerce strategy is the roadmap that defines how you will create and scale your online store. It includes the tech you will use and the marketing strategies that will…

Driving traffic alone isn’t enough if you’re running an online business. You need people to take action — buy, sign up, or book.  That’s where conversion optimization (CRO) comes in….

Key takeaways Subject lines should be less than 70 characters. Make sure to place offers in the first 40–50 characters so they are visible on mobile. Segment your audience to…

Key takeaways Post-purchase SMS spans transactional updates and promotional messages. Transactional texts can go to any customer who provides their phone number, but marketing texts require opt-in. The directness of…

Searching for Postscript alternatives usually comes down to one thing: you need more than SMS for your Shopify store. Postscript is a solid choice when SMS is your primary channel,…

Quick Takeaway Email address format simply means the standard structure of an email address. Every valid email address follows the same simple recipe. A username (your chosen account name) +…