email marketing

Email personalization uses unique customer data points to make each email more relevant to the person receiving it. It runs across the whole email marketing customer journey rather than one…

OpenAI sunset the Assistants API on August 26, 2026, as it moves agent-based applications to its newer Responses API and Conversations API architecture. If you already use an OpenAI Assistant…

An effective email marketing strategy is a data-driven plan that uses email as the main channel to accomplish a business goal that’s specific to your brand. A well-crafted email strategy…

It’s September, and you know the drill. Apple just handed us a fresh batch of releases, and there’s plenty to look forward to. Apple’s 37th Worldwide Developers Conference took place…

Brevo is best for multichannel ecommerce features at a low price, and for storing large lists you email infrequently. GetResponse is best for frequent senders and creators needing one tool…

Every Black Friday Cyber Monday (BFCM) season starts with a similar to-do list: review last year’s results, tidy the list, build segments, plan your sends, and check your automations. None…

B2C marketing automation software is a platform that allows businesses to automate marketing activities, including lead generation, nurturing, and customer retention campaigns.  The best B2C marketing automation tools support automation…

For your ecommerce email marketing to really be successful, you need three things: a good-quality email list, behavior-based automated flows, and revenue metrics to track. Get these elements right, and…