Key takeaways August includes back-to-school shopping, end-of-summer sales, and dozens of awareness days. Ecommerce brands have a reason to send all month. Five themes work particularly well: back-to-school, end-of-summer, Black…
Key takeaways Long codes are standard 10-digit phone numbers approved under A2P 10DLC with The Campaign Registry for commercial sends. Short codes are five- or six-digit phone numbers pre-approved by…
Salesforce is one of the biggest names in CRM software. As the world’s first SaaS product, it pioneered modern cloud software. And it still ranks as the most-used CRM platform…
Key takeaways Set up all three authentication protocols (SPF, DKIM, and DMARC). Gmail, Yahoo, and Microsoft now reject bulk mail (5,000+/day) from senders without them. Verify a custom sending domain…
Lots of CRMs claim they’re ‘AI-powered’ these days. But what does that really mean? Are all CRMs equally good at delivering AI? The promised AI functionality feels like a breath…
The best ecommerce personalization software helps you show each shopper more relevant products, offers, and messages across the channels you already use, from email and SMS to on-site recommendations and…
Key takeaways Sending marketing texts requires prior explicit opt-in. Transactional SMS doesn’t, provided your messages are non-promotional. Opt-out capability is a necessary practice for all the texts you send. Compliance…
Key takeaways Organize SMS campaigns by customer lifecycle stage to deliver more relevant, higher-converting messages Use automated SMS for abandoned carts, shipping updates, win-back campaigns, and more The article provides…
By Sean Tinney April 22, 2026 You open your inbox first thing Monday morning and sigh. A dozen new emails, most of which you’ll ignore until later, if at all….
Key takeaways SMS messages are priced on a per-credit rate that’s set by the provider. Some providers let you purchase credit bundles. Others use pay-as-you-go. The cost of U.S. credits…