AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT,…
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Automation, Tools & 2026 Trends
For your ecommerce email marketing to really be successful, you need three things: a good-quality email list, behavior-based automated flows, and revenue metrics to track. Get these elements right, and…
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How to allocate your budget
Google Ads’ push to automate as many campaigns as possible isn’t news to anyone with recent paid search experience. Yet, at least as of this writing, advertisers still have options…
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Steps, approvals, AI + templates
Key takeaways A social media workflow is a repeatable, step-by-step process for how your team creates, approves, publishes, and measures social content across platforms. Most teams need several workflows working…
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FouAnalytics Announced the Launch of Practitioners Spotlight
New weekly LinkedIn series goes beyond traditional “Top 100” lists to highlight the experience, judgment and real-world contributions of advertising and digital marketing practitioners. FouAnalytics today announced the launch of FouAnalytics…
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5 Tips for Using AI Enrich to Make the Most of Your CRM
In Sales, we share the same pain point: too much data entry, not enough time to sell. Yet data entry is exactly what we end up doing. To research our…
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7 Best Marketing Automation Tools for SaaS in 2026
Most SaaS marketing automation campaigns fail because they are static. Marketers automate predetermined campaigns without considering how dynamic the user journey is. That’s how you end up with isolated welcome,…
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Why PPC marketers have been here before
Reva Minkoff, Founder and President of Digital4Startups Inc., led our latest SMX Now webinar, examining Google’s changes to target bidding — and why paid search marketers shouldn’t panic. Drawing on…
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How to Turn a Spreadsheet Into Scheduled Posts in Seconds
If, like me, you love a bit of content batching — I bet you have a spreadsheet for that. 👀 What if I told you *waggles eyebrows* that you don’t…
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Your next CMO will come from marketing operations
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to…