How to optimize your website for AI search
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique…
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique…
Every Black Friday Cyber Monday (BFCM) season starts with a similar to-do list: review last year’s results, tidy the list, build segments, plan your sends, and check your automations. None…
A year ago, I looked at search term data to see whether the growth of LLMs was changing how people searched. At the time, there was a noticeable shift from…
Content workflow software comes hand-in-hand with smart content production scaling. On the other hand, creating more content puts your content processes to the test: can you deliver on time without…
Substack is one of the fastest-growing newsletter platforms, with more than 35 million active subscriptions and over 5 million paid subscriptions. It has also become a major source of income…
Is your small business starting to outgrow its current organizational system? Believe it or not, an Excel CRM template might just be your salvation, my friend. I know firsthand that…
B2C marketing automation software is a platform that allows businesses to automate marketing activities, including lead generation, nurturing, and customer retention campaigns. The best B2C marketing automation tools support automation…
Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected. Report…
BrightLocal is one of those tools that can do a little bit of everything. You can track local rankings, manage citations, monitor reviews, run audits, and pull reports for clients;…
When Marketing AI Institute founder and CEO Paul Roetzer posted his take on New York City’s decision to ban generative AI in public school classrooms, the response was immediate and…