TL;DR Undefined sales processes cause significant revenue loss. Identify if your motion is inbound or outbound. Sketch your workflow simply before optimizing. Find bottlenecks to improve sales process outcomes. Start…
Key takeaways Post-purchase SMS spans transactional updates and promotional messages. Transactional texts can go to any customer who provides their phone number, but marketing texts require opt-in. The directness of…
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. The more specific and concise your plan, the more…
Learn how LinkedIn transforms B2B demand generation and sales by building trust early, aligning teams, and turning visibility into revenue growth. Somewhere between a decision-maker scrolling their feed during a…
If you run paid media, you already know the feeling. Google Ads says you drove 400 conversions last month. Meta claims another 250. Microsoft adds 60 more. Add them up,…
Someone on your leadership team just asked why the brand’s YouTube channel isn’t posting more Shorts. Or maybe it went the other way, and a client wants to know why…
It’s amazing to be living through an industrial revolution and know that is what is going on. This is my second. The internet was my first. Although I was an…
When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech apprenticeship. Fast forward less than three years, and she isn’t…
Searching for Postscript alternatives usually comes down to one thing: you need more than SMS for your Shopify store. Postscript is a solid choice when SMS is your primary channel,…
After 20 years managing Google Ads and running several agencies, I’ve noticed one fundamental problem in most Google Shopping accounts: the feed is weak, not the bids, budget, or campaign…