Back to School Email Subject Lines: 130+ Examples [2026 ]
Key takeaways Subject lines should be less than 70 characters. Make sure to place offers in the first 40–50 characters so they are visible on mobile. Segment your audience to…
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Google brings business data feeds to Demand Gen campaigns
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening. Advertisers…
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Marketers know what improves paid media ROI, but underinvest in it
Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest drivers of return: what happens after the…
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Best Business Management Software: 25+ AI Tools
You didn’t start your business to spend your days buried in spreadsheets, chasing leads, or copy-pasting customer info between apps. Yet for so many entrepreneurs, that’s exactly where the hours…
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Heather Robinson talks about a £50 PPC ad that cost £1,000
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more…
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How to Build an Active Instagram Broadcast Channel
You sent the first broadcast. A few hundred people joined. For about a week, it felt great. Then it went quiet. The messages kept going out. The reactions kept shrinking….
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Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen…
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Using the Sales Feedback Loop to Improve B2B PPC Leads
I got my first Google Ads client because they were going through a crisis. And the secret I stumbled on by accident is now my #1 technique for running successful…
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X updates its engagement bait detection
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. X continues to refine its creator incentive program as it tries to…
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Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result,…