Mood Boards and PPC Advertising
Mood boards may sound more like something from a designer’s toolkit than a PPC strategy, but they can be a surprisingly useful way to brainstorm stronger Performance Max image assets….
-
-
Reddit says brands need to connect with communities
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Reddit recently shared advanced insights into how brands can best use the…
-
Best AI Voice Agents for B2B Sales Teams (2026 Guide + Pricing)
An AI voice agent is simple: artificial intelligence that can understand and respond to your speech, making conversations possible. We know: the idea that AI voice agents are changing everything…
-
Bring Your Own AI: Connect Any LLM to Your SalesIQ Chatbot
AI adoption is not slowing down. AI standardization is speeding up. A few years ago, businesses asked, Should we adopt AI? Now, the question has changed: How do we make…
-
How to evaluate Google Ads creative before testing it
If you manage Google Ads, you’re responsible for creative that runs across surfaces and formats that never used to exist. Not long ago, an ad was a single headline and…
-
Unlocking enterprise AI through unified workflows
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
-
Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work required to configure tags….
-
Strategies & Tips for 2026
Nonprofit email marketing is the sending of appeals, updates, invitations, and thank-yous to a list you own. It’s one of the most effective channels because no algorithm dictates who sees…
-
Social platforms draw consumers in, but conversions falter
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Consumers are open to discovering products and services on a…
-
How to run a CTV incrementality test (and why most fail)
Most connected TV (CTV) incrementality tests fail before a single ad runs. They don’t fail because the media underperformed, but because the test produced a number that looks convincing without…