AI in Online Advertising: 5 Key Trends From July 2026
This month, we learned some real numbers about AI search instead of relying on guesses, including how often ads actually show up and which platforms cite you when they do….
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I Had 200+ Unread Articles in My List — So I Built a macOS App That Shares Them via Buffer
I read a lot. Or at least, I save a lot: mostly blog articles and newsletters. I’ve been a read-it-later person since the Google Reader days, and Readwise Reader is…
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How to decide what’s important when everything is urgent
Busy doesn’t mean productive. The real skill is deciding which things deserve your time and which don’t. I’m in charge of the marketing efforts for an entire business unit, which…
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Scale Agent Development with Salesforce Headless 360
The first version of an agent you build through the declarative Agentforce Builder feels like magic. As the agent evolves, the manual overhead becomes more noticeable. By the fifth iteration,…
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12 Best Ecommerce Email Marketing Software in 2026 (Tested)
Do you run a retail website? Are you looking for an email marketing service for your business? You’ve probably noticed something in your search so far. Not all email marketing…
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Does Adding a Second CTA Hurt or Help B2B Conversion?
TL;DR: Best practices can tell you what usually works. Better intelligence tells you what will work for your customer. The businesses that win are the ones willing to challenge assumptions,…
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Schedule social media posts with an API
Ten client calendars. Ten sets of social accounts. The same weekly content copied and published by hand. API-based social media scheduling replaces that repetitive work with one centralized process. You…
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Customer Immersion Program: What It Is – And Why Your Company Needs One
I originally wrote today’s post for MarTech. It appeared on their site on August 1, 2025. In far too many organizations, decisions are made in boardrooms, far removed from the…
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What B2B marketers are choosing now
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change,…
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Black Friday Ecommerce Strategy: Your 2026 Playbook
Key takeaways Black Friday shoppers are led by impulse and deals, but Cyber Monday shoppers look for value and plan their purchases more A Black Friday ecommerce strategy has four…