De-Risking the B2B Buyer Journey in the Age of AI
Source: ValueSelling Associates According to Forrester, a staggering 92% of B2B buyers have formulated a shortlist before they ever engage with a sales rep—and that was two years ago. Today,…
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15 Black Friday email examples + free templates (2026)
Key takeaways Black Friday email examples for 2026 fall into a few types – teaser, early-access email, launch, reminder, and Cyber Monday extension Build an email sequence that starts with…
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AI social media content creation: The complete workflow
“Slop” was Merriam-Webster’s Word of the Year in 2025, and if you’ve scrolled through a social feed lately, it’s not too hard to see why. So how can social marketers…
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Fireflies.ai announced the launch of Email Assistant
Email Assistant triages incoming mail, drafts replies, and suggests follow-ups using context from meetings, not just a single email thread. Available today on all plans including free Fireflies.ai, the AI…
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5 Service Tips For SMBs
Serving your customers with artificial intelligent (AI) agents has changed what’s possible for lean teams. Today, you can deliver fast, thoughtful, consistent customer service experiences — the kind you’d actually…
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5 Best AI Lead Nurturing Tools for Prospect Engagement
AI lead nurturing tools use artificial intelligence to automate communications with leads and move them through the customer journey. The best AI systems personalize these communications based on the lead…
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Microsoft Clarity: The Free Tool Every Hot Tub Dealer Needs for AI Search Visibility
TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…
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Buffer vs. Meta Business Suite (2026): How Do They Compare?
Facebook is one of the few OG social media networks that’s stood the test of time (RIP MySpace 🥲). When it launched, you couldn’t schedule posts or connect your Instagram…
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The AI debt hidden in faster marketing
AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, and customer experiences can now be produced at…
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Features, pricing, and use cases
HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated…