If you’re short on ideas on how to gain conversions with email marketing, we handpicked 16 top email marketers. All of them are active practitioners of the craft and offer tips for ecommerce owners. In no particular order, you’ll find the best experts who are known not only for their social following count, but for successful campaigns.
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16 email marketing experts to follow
We covered what the email expert is, what they specialize in, what content to expect, and, most importantly, where they share knowledge.
Here’s a full list:
- Chase Dimond, co-founder of Structured and co-host of Send It!
- Max Sturtevant, founder of WellCopy
- Filip Pintaric, founder of Optimail
- Umar Shaikh, founder of Nest Marketing
- Jimmy Kim, co-host of Send It! and founder of Sendlane
- Jay Schwedelson, founder of SubjectLine (now part of Constant Contact)
- Anna Levitin, CRM and lifecycle marketing consultant
- Eddie Shleyner, founder of VeryGoodCopy
- Samar Owais, founder of Emails Done Right
- Joanna Wiebe, founder of Copyhackers
- Liz Willits, founder of Content Phenom
- Alex Cattoni, founder of Copy Posse
- Dan Oshinsky, founder of Inbox Collective
- Ann Handley, Chief Content Officer at MarketingProfs
- Yanna-Torry Aspraki, founder of Review My Emails
- Jordie van Rijn, founder of Email Vendor Selection
Chase Dimond, co-founder of Structured and co-host of Send It!
Chase Dimond is best known as a co-founder of Structured, an ecommerce email marketing agency that generated more than $200 million in revenue. His team worked with over 150 brands in beauty, consumer goods, wellness, apparel, and many other industries.
After over a decade focused specifically on online stores, Chase is one of the go-to ecommerce influencers for practical posts on relevant issues. Expect breakdowns of real welcome flows, abandoned cart sequences, and subject line examples based on what’s landing in inboxes right now.
He’s most active on LinkedIn, where he often posts several times per day. Chase is also engaged on other social media, runs a popular email newsletter, and the Send It! podcast. Combined, he has over 750,000 followers across various channels.
Max Sturtevant, founder of WellCopy
Max Sturtevant is a successful email marketing guru with his own agency, sharing tips on how to scale ecommerce brands using email and SMS marketing campaigns. His company, WellCopy, has generated over $250 million in revenue for customers through these two channels alone.
His specific, numbers-based advice and case studies give the credibility of someone actively working in email and SMS marketing. Max also offers ecommerce email courses for marketers who want a more structured curriculum rather than tips.
Yet, this email marketing expert is most popular on Instagram, where his short-form, straightforward points have amassed him well over 120,000 followers. Max is also fairly active on X and LinkedIn with a bit longer-form marketing content.
Filip Pintaric, founder of Optimail
Filip Pintaric is an email marketing expert focused specifically on retention marketing for consumer packaged goods (CPG) and subscription brands. His agency, Optimail, is known for helping companies optimize their LTV-to-CAC ratio, not chasing every ecommerce vertical possible.
He’s known for a straightforward approach to email marketing advice that quickly abandons ineffective practices or old myths once data shows they need to go. While less popular than more general email marketing professionals in our list, Filip is definitely worth following.
Long-form content on LinkedIn is his strong suit, but he makes smaller posts related to his work almost daily. If you work with CPG or subscription brands, his posts and the genuine discussions that follow them are a goldmine.
Umar Shaikh, founder of Nest Marketing
Umar Shaikh is the owner of Toronto-based email and SMS marketing agency Nest Marketing that helps ecommerce brands generate over $300 million in revenue through these channels. His agency works with established brands, while he shares case studies and tips based on his experience.
He blends client work with his founder story, giving his social media advice a personal flavor. In tactical, results-driven posts, Umar breaks down specific campaigns, teaching followers how to reach their revenue goals.
You can find most of his tips on X, where he’s posted consistently for years and draws real engagement from other email marketing professionals. It’s a worthy follow if you want concrete, tactic-level ideas over lengthy frameworks that might be hard to understand.
Jimmy Kim, co-host of Send It! and founder of Sendlane
Jimmy Kim has spent more than 17 years in email marketing, building various tools and resources for other email marketing professionals. He is the founder of Sendlane (an email and SMS marketing platform), hosts a live event called the Commerce Roundtable, runs an email marketing course and community at eCom Email Certified, shares a database of top emails at inboox.ai, and more.
You can find his most valuable tips on the Send It! Podcast, where he and Chase Dimond break down current email marketing strategies for welcome flows, win-back sequences, segmentation, and many others. He also co-hosts the ASOM Pod show and writes the eCom Email Marketer newsletter.
For more casual following, Jimmy is most active on LinkedIn, where he regularly posts about retention and email marketing and shares news about his projects.Â
Jay Schwedelson, founder of SubjectLine (now part of Constant Contact)
Jay Schwedelson founded SubjectLine, a free tool that has tested more than 15 million email subject lines and remains useful for email marketers. He also grew GURU Conference into the largest virtual email marketing event with over 50,000 attendees each year.
After nearly three decades in the industry, Jay tends to talk in practical tips for using email, avoiding abstractions and buzzwords. His specialty is subject lines and open-rate mechanics. His delivery on the Do This, Not That podcast is highly enthusiastic and a little bit chaotic, rather than that of a boring consultant.
He’s extremely active on LinkedIn, frequently posting specific, data-backed subject line tips that are widely discussed in the comments. Follow Jay for a steady stream of tactical, testable ideas.
Anna Levitin, CRM and lifecycle marketing consultant
Anna Levitin is an independent customer relationship management and lifecycle consultant after various in-house roles at large companies. She leads email and retention programs while specializing in marketing automation through segmentation, behavior-based flows, and the operational side of lifecycle emails.
As such, Anna is a top email marketing automation expert actively sharing tips for making your campaigns more efficient. Her tone is professional, technical, and tends to debunk hot takes and quick schemes for consistent growth.
She’s most active on LinkedIn, where you can find almost daily tips on segmentation, automation strategy, and lifecycle marketing. Follow her for technical tips behind automated flows, not just the copy inside them.
Eddie Shleyner, founder of VeryGoodCopy
Eddie Shleyner worked as a Copy Chief at G2.com before quitting to build the VeryGoodCopy project full-time. While Eddie’s specialty is conversion copywriting, his thinking easily translates to email marketing.
Eddie breaks down marketing concepts into single ideas that are easy to understand, remember, and apply in your own campaigns. His work covers conversion copywriting, persuasion principles, and broader content marketing topics.
It’s best to follow him at VeryGoodCopy by subscribing to the newsletter, as you’ll see the email craft firsthand. Eddie is just as active on LinkedIn if you want to find shorter-form content and some discussions with other marketing professionals.
Samar Owais, founder of Emails Done Right
Samar Owais runs the Emails Done Right newsletter, sharing her email marketing expert insights from her work with major companies. Brands like HubSpot, Pinterest, Drip, and Workamajig trust her strategy and copy, which she generously shares with others.
Lifecycle and automated flows like welcome, cart abandonment, and post-purchase are her main topics. She frequently comments on existing email sequences and identifies common problems that drag down performance, often criticizing overused tactics, such as treating discounts as loyalty rewards.
Besides her newsletter, she’s most active on LinkedIn, where she posts frequently about general email strategy, conversion tactics, and the operational efficiency of email marketing. While less popular than other email marketing gurus, Samar is worth following for her strategic thinking.
Joanna Wiebe, founder of Copyhackers
Joanna Wiebe founded Copyhackers in 2011 and has since built a reputation as a copywriter that other copywriters look up to. She worked with major brands and taught thousands of other professionals, including email copywriters. In July of 2026, she published a book called The Copyselling System, sharing insights on creating customer-centric copy.
Copyhackers includes over 20 programs on landing pages, sales copy, conversion copywriting, and email marketing. Her leading and teaching style stands out with bluntness: she explains why a headline is bad and rewrites it in the same post, and lately has been criticizing AI slop in the same manner.
It’s worth following Joanna’s blog and courses on Copyhackers for her best insights. She also shares more personal opinion takes on X. You can find lots of other free and engaging content on her YouTube, including for email copywriting specifically.
Liz Willits, founder of Content Phenom
Liz Willits packs well over a decade of experience in B2B and SaaS marketing. A key part of her career is her role as Content Marketing Manager at AWeber, an email platform, which is where much of her email-specific expertise comes from.
Her social posts and other content blend email marketing with broader conversion copywriting tactics for various channels. Liz publishes a Content Phenom newsletter every Friday morning covering business, marketing, and copywriting. Content Phenom also offers courses and coaching sessions for professionals.
She’s almost equally active on LinkedIn, sharing practical copywriting and email marketing advice on a weekly basis. Liz is a great example for those who want to start seeing email marketing as a part of a bigger conversion strategy picture.
Alex Cattoni, founder of Copy Posse
Alex Cattoni is a copywriting educator who founded and runs Copy Posse, a business dedicated to educating marketers with honest, heart-centered messaging. Her content covers copywriting and marketers’ professional life more broadly. Alex frequently covers topics from motivation and mindset to finding clients that pay.
It’s easy to start binging her high-energy, personality-driven videos instead of consuming other more professionally toned marketing content. Email marketing takes a big part of her marketing coaching, with an email marketing tutorials playlist and an email workshop that are both frequently updated.
Alex has the biggest following on YouTube with over 400,000 subscribers who enjoy regularly posted lessons and copy breakdowns. Most of the content is both educational and entertaining, passing as a good evening watch.
Dan Oshinsky, founder of Inbox Collective
Dan Oshinsky founded Inbox Collective after gaining years of experience building and running newsletters for brands like The New Yorker and BuzzFeed. He became known as a go-to marketer for running some of the most-read email programs and now works as an independent consultant, helping newsrooms, nonprofits, and companies monetize their newsletters.
His content on subject lines and A/B tests, sign-up pages, and more is grounded in real numbers and experiments. The Inbox Collective newsletter is a well-known source for a stream of proven resources and growth tips about email marketing strategy.
Besides the newsletter, Dan consistently posts on LinkedIn, where he shares specific and testable email ideas. If your newsletter design is focused on building a community and editorial content, Dan is a person to follow.
Ann Handley, Chief Content Officer at MarketingProfs
Ann Handley is a Chief Content Officer at MarketingProfs, a marketing education company with a large community of professionals constantly sharing their ideas for nearly two decades. She also published multiple books, including bestsellers such as Everybody Writes, and co-founded one of the earliest sources of online marketing news, called ClickZ.
Her biweekly newsletter, Total Annarchy, is read by more than 50,000 subscribers and is styled as a letter from a friend rather than just another marketing email. Expect writing tips, honest industry takes, personal stories, and the newest trends bundled in an easy-to-digest format.
Ann is followed by more than half a million people on LinkedIn who enjoy her entertaining and well-crafted posts, often sparking valuable discussions you can join in the comments. Add her to your feed for a masterclass in the writing and voice that makes any email worth opening.
Yanna-Torry Aspraki, founder of Review My Emails
Yanna-Torry Aspraki is worth following solely for the topic of email deliverability, even if she is a much more specialized email marketing expert than others in the list. The tool she founded, Review My Emails, is a list-cleaning and deliverability review service that manually reviews lists for complaints and risk patterns.
She breaks down complicated technical topics of DMARC setup, SPF and DKIM, dedicated versus shared IPs, and others in plain language non-experts can understand. Yanna-Torry’s content is worth following to keep a pulse on email deliverability topics, even if you don’t have issues now.
She is most active on LinkedIn, sharing deliverability tips in the same direct style she uses with clients. You can also find Yanna-Torry’s advice in a recurring column for the Inbox Collective newsletter. Follow her for technical and concrete suggestions on solving your email deliverability problems.
Jordie van Rijn, founder of Email Vendor Selection
Jordie van Rijn is an independent email marketing and marketing automation consultant with 13+ years of hands-on experience.
He founded Email Vendor Selection and has advised major brands including KLM, Unilever, Heineken, and AEGON.
His expertise spans email strategy, automation, campaign optimization, and marketing technology selection. Having tested and reviewed more than 100 business software tools, Jordie is especially valuable to marketers choosing an email service provider, CRM, or automation platform.
Follow Jordie on LinkedIn or explore EmailMonday for practical guides, industry research, software insights, and forward-looking takes on AI, personalization, and the future of email marketing.
How to choose which email marketing experts to follow
Find influencers that are transparent, consistent, and maintain integrity over time. Expertise and experience are also important; however, you first have to be able to trust the influencer, regardless of experience.
- Hands-on experience: Real experts run email marketing campaigns and manage accounts themselves, instead of talking about them on social media. That’s why every marketer on our list is a founder or an active practitioner.
- Transparency: Experts share real results that you can verify, even when the tested tactics didn’t work the way they wanted. Impostors, on the other hand, share only their wins, which often sound too good to be true.
- Relevant examples: Actual subject lines, workflows, screenshots, and case studies are a sign of someone who knows email marketing. It’s even better (though not compulsory) if they have dedicated email marketing courses. Abstract advice and vague best practices are unlikely to be of any use.
- Consistency: Email marketing professionals who stayed relevant and active over the years with their advice are more likely to be effective. That’s not to say there are no new rising names, but their advice requires more scrutiny.
- Integrity: Experts apply what they preach in their own practice, rather than advising others on what they won’t follow themselves. That’s why many expert email marketing practitioners run their own newsletters, for example.
One expert won’t fit every strategy, so match specialties to your goals. Choose a few people on the list and follow them closely.
Start applying what the experts teach
None of the top email marketers on this list became good at running campaigns just by reading what others are doing, and neither will you. Following smart people and engaging with their posts will shorten your learning curve, but it only works when you put the advice into practice.
That’s where Omnisend comes in. Our tools give ecommerce marketers what they need to build the automated flows for SMS and email marketing campaigns that all email experts are talking about.
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