Marketing - Digital Marketing

Google’s Universal Commerce Protocol: What Ecommerce Brands Need to Know (and Do) Right Now

TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like […]

Kogan.com is one of Australia’s largest pure-play online retailers, selling everything from televisions and appliances to mobile plans and insurance.

Universal Commerce Protocol was a big announcement at Google Marketing Live. At a high level, UCP is Google’s open standard

If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other

YouTube today is simultaneously the largest streaming platform, a massive social feed, a search engine, and a growing shopping destination.

The first company to respond to a prospect usually wins. But if a demo request sits for 60 minutes, that

Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The

Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption,

Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and

Being “social” used to mean showing up at events, handing out business cards, and hoping the right people called back.