The Hail Mary Email That Turned “Dead Leads” Into Gold
Some leads, no matter what you do, feel truly gone. Cold, churned, and buried. 💀 But what if those dead leads still had some powerful lessons to share? That’s what…
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The 4-step roadmap to AI agents for Google Ads
Every week, there’s another announcement about AI agents. Google is building them, software vendors are selling them, and LinkedIn would have you believe every marketing team will soon have an…
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The 2027 CMO planning challenge is bigger than the budget
Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were increasingly visible, engagement signals helped indicate interest, channels were manageable,…
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Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
Picture this: it’s been a long day of Meta Business Suite frustrations. All you want is to relax, maybe have me cheese and crackers. You then notice your cat eyeing…
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De-Risking the B2B Buyer Journey in the Age of AI
Source: ValueSelling Associates According to Forrester, a staggering 92% of B2B buyers have formulated a shortlist before they ever engage with a sales rep—and that was two years ago. Today,…
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Fireflies.ai announced the launch of Email Assistant
Email Assistant triages incoming mail, drafts replies, and suggests follow-ups using context from meetings, not just a single email thread. Available today on all plans including free Fireflies.ai, the AI…
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5 Service Tips For SMBs
Serving your customers with artificial intelligent (AI) agents has changed what’s possible for lean teams. Today, you can deliver fast, thoughtful, consistent customer service experiences — the kind you’d actually…
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Microsoft Clarity: The Free Tool Every Hot Tub Dealer Needs for AI Search Visibility
TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is…
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The AI debt hidden in faster marketing
AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, and customer experiences can now be produced at…
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Features, pricing, and use cases
HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated…