Amazon Agentic Commerce: Alexa, COSMO, and What’s Next
As of May 13, 2026 Amazon has retired the Rufus brand name and has integrated Rufus’ tech into their new […]
Marketing
What happens when groas runs your Google Ads
Paid search has changed. Auction dynamics shift by the hour, competitor bids adjust in real time, and search behavior varies
Create an Intelligence Brief with Tableau Next & Slackbot
Get the right insight to the right person—before they ask Picture this: It’s 8:25 a.m., your morning coffee is brewing,
Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right
Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one
How to structure answers that rank in answer engines
AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one
What’s a good conversion rate? (Based on 41,000 landing pages)
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies
The No-BS AI Voice Automation Buyer’s Guide (For Teams That Hate Wasting Money)
If you’re a founder wearing multiple hats with a never-ending to-do list, you can’t afford to lose more time or
They Were Spending $115K a Month Without Knowing What Worked
Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: Are you making six-figure ad spend decisions with incomplete
How to Make AI Work for Your CX Challenges
Image created by Google Gemini Digital customer experience (CX) is still far from seamless at many companies, despite transformation efforts
Common GA4 Configuration Mistakes To Watch Out For
Ensuring data accuracy in Google Analytics 4 is a complicated process. After configuring and auditing many GA4 properties, we noticed