Return on Ad Spend: Calculate and Improve Media Performance
Key Takeaways ROAS is one of the most searched and most misunderstood metrics in paid media—largely because the formula is simple, but the judgment behind it isn’t. Before getting into…
-
-
Don’t Just Attend, Create. How to Get More Value From Your Next Conference
Trade events and conferences are packed with fresh perspectives, meaningful conversations, and ideas. But with so much happening at once, the experience can quickly become overwhelming … making it easy…
-
Why Companies Are Turning to Salesforce as a Customer Success Platform
In October 2025, at Dreamforce in San Francisco, I had a conversation with a success leader at a mid-sized tech company. They’d previously used a dedicated Customer Success Platform, or…
-
Google Ads tests Enhanced Matching for Customer Match
Google Ads appears to be giving advertisers another way to expand the reach of their first-party customer audiences by matching consented users across participating publishers. What’s happening. A new Enhanced…
-
AI visibility index shows which brands are disappearing
Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently AI models recommend…
-
Running TikTok campaigns with impact — missed opportunities that make all the difference
Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the…
-
Microsoft Advertising publishes Conversions API documentation
Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening. Microsoft Advertising has published new…
-
What If Scale Is Now the Biggest Weakness in BPO?
The companies built on tens and hundreds of thousands of billable agents now face a brutal question: can they survive a market that wants outcomes, automation, and flexibility instead of…
-
Meghan Watchorn’s Playbook to Scaling Sales Teams
At the start of almost every company, founder-led sales isn’t a strategy. It’s how almost every company gets off the ground. In the early days, the founder embodies the vision,…
-
The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations
Every PPC manager knows the specific anxiety of scaling a winning campaign. A campaign is capped at $100 a day. Its target CPA is set to $50, but Smart Bidding…