Picture a shopper who has just landed on your store. A few seconds in, your pop-up appears: 10% off their first order, just add an email. Their thumb or mouse is already on the X in the corner. Pop-up gone. They never read the offer.
But that has nothing to do with your offer. Shoppers see dozens of these a week and have learned to close them without looking, the same way you skip a video ad before knowing what it’s for.
The recommendation you just saw is built around that habit. Here’s exactly what it changes on your form, what happened when other brands ran it, and how often it doesn’t work:
How our AI will fix it
First, the AI removes the X icon from the top right corner. Then it adds a second button under your main CTA, sets the action to Close form, and gives it a label that indicates a decline — “No thanks,” or your version of it.
That’s the whole change. There’s still a way to close the form, it just takes the shopper a moment longer to find it.
Also, most shoppers will still leave, and that’s fine. Enough of them pause long enough to read what you’re offering and decide a discount is worth an email address.
What happened when other brands tried it
We ran this as an A/B test on multiple stores, and it gave great results for the majority of them. Here’s what that looked like in two of them:
A French fashion store added “Non merci”
No X in the corner. “Non merci” (“no thanks”) is a full-width button sitting under the main one, so nobody has to hunt for the way out either. They just have to look at the offer to find it.
Sign-ups went from 2.76% of visitors to 5.22%, close to double.
A hair brand added “No, thanks!”
Same idea in English. The decline is a proper button, plain and easy to spot.
That pop-up was already doing well at 8.56%, and the new button took it to 14.11%.
Though keep in mind that results vary from store to store. Your traffic, your offer, and what your form looks like now all play into it, so take these as examples of what the change can do rather than a number to expect.
How it works
Our AI gives you two options: apply the changes above to your live form, or start an A/B test. There is no right or wrong, and the decision depends on how you want to approach it. If you’d rather see the numbers from your own store first, start with the test.
Either way, you can tweak everything before it goes anywhere. When you’ve decided, click the button and the AI handles the rest. You just confirm the publish.