Partnership supports Boston Globe Media’s focus on trusted journalism, subscriber growth, and a premium reader experience Freestar, the leading publisher services and monetization partner for the world’s most trusted digital…
Purchasing software is easy, but managing software effectively is tough. Organizations should consider establishing technology advisory committees (TACs), and marketing technology practitioners need to participate. These committees provide the strategic…
The global digital coupon market is valued at $10.6 billion, up from $8.96 billion in 2024 and projected to exceed $12.55 billion in 2026. Nearly 90% of U.S. consumers use…
Marketers have spent years defending against hackers, but the bigger risk may come from the software marketers use. Now that research has found martech vendors routinely taking companies’ customer data,…
According to the latest report by Cybernews, all Fortune 500 companies have integrated AI into their operations. In fact, almost every internet user worldwide interacts with AI in some capacity,…
AI isn’t eliminating the need for marketers as much as it is changing what companies value them for. The American Marketing Association’s “2026 State of Marketing Careers Report” finds growing…
If you are still searching for a “TikTok Ads Promo Code” and end up on a website with codes like “TTADS200”, please stop right here. There are no such official…
Anyone who’s worked in content marketing has heard some version of the 80/20 rule: 20% of the work is creating the asset, 80% is activating it.
New conversational platform is natively built around AI from the ground up and wired directly into the company’s proprietary health data foundation PulsePoint, the leading technology company transforming health marketing,…
New research says software vendors are routinely collecting far more customer data than is needed and using it to build commercial products. The findings come from Clark Barron, founder of…