AI Marketing Tools & MarTech

Source: ValueSelling Associates According to Forrester, a staggering 92% of B2B buyers have formulated a shortlist before they ever engage with a sales rep—and that was two years ago. Today,…

Email Assistant triages incoming mail, drafts replies, and suggests follow-ups using context from meetings, not just a single email thread. Available today on all plans including free Fireflies.ai, the AI…

AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, and customer experiences can now be produced at…

CC Photo by Hannah Busing The best relationships aren’t built by finding a supplier with the right culture – they’re built when buyers actively bring their own culture, values, and…

LinkedIn just introduced a new option for users: “Seems like AI slop.”

What happens after the sale increasingly determines whether a customer becomes a source of retention, expansion, and advocacy. For founders, this is also a capital-efficiency issue. Every customer acquired carries…

Source: Pixabay Interviews and surveys tell one story. Usage, renewal, and churn data tell another. For CX leaders, AI’s highest-value role is finding the insights hidden in that mismatch and…

Fortnite has over 650 million registered players worldwide. The U.S. alone accounts for roughly 21.64% of the total player base, while Russia, Brazil, and Poland contribute significantly to its diverse…

AI can now produce more content in an afternoon than most marketing teams used to create in a month. For Joe Pulizzi, that’s precisely the problem and the opportunity.