AI Marketing Tools & MarTech

AI is changing where people discover products and how they move toward a purchase. The problem is that advertisers’ measurement systems aren’t changing nearly as fast. That’s  a major media…

The Federal Trade Commission is proposing an enforcement policy for “personalized pricing,” the use of customer data to set prices for specific customers.  The enforcement policy was proposed on Aug….

Substack is one of the fastest-growing newsletter platforms, with more than 35 million active subscriptions and over 5 million paid subscriptions. It has also become a major source of income…

When Marketing AI Institute founder and CEO Paul Roetzer posted his take on New York City’s decision to ban generative AI in public school classrooms, the response was immediate and…

Content teams want to tell stories that resonate with real people. Data teams want reliable metrics they can analyze and scale. Both share the exact same objective: driving business growth….

Andrew Tate’s Hustlers University gained massive popularity for teaching different online money-making skills, including e-commerce, crypto trading, copywriting, and freelancing. However, the platform later evolved and was relaunched as The…

Name an AI use case, and there’s probably a tool for it.

New weekly LinkedIn series goes beyond traditional “Top 100” lists to highlight the experience, judgment and real-world contributions of advertising and digital marketing practitioners. FouAnalytics today announced the launch of FouAnalytics…

Is the traditional, purely creative CMO becoming extinct?  In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to…