Why marketers should measure relationships, not leads
Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, gave teams something…
Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, gave teams something…
Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions. The conversation quickly…
20.3% of retail eCommerce sales are projected to occur online, totaling around $6.88 trillion globally. Additionally, approximately 2.86 billion people are expected to shop online, showcasing the extensive adoption of…
While marketers find AI a great help, they are increasingly concerned about organizational readiness and the technology’s long-term impact on the profession. That’s according to a new academic study, “The…
Our active Elementor Pro discount code helps you save big on Elementor Pro and other plans in July 2026. You can get up to 26% off, depending on the plan…
Jeff Sue explains how the rise of machine learning powered vertically integrated advertising is redefining performance with predictive advertising and direct supply integration. For years, the advertising model was contextual….
Creatio is betting that the future of enterprise AI won’t belong to fully autonomous agents. It expects organizations to blend people, traditional workflows, and AI agents inside a single platform….
As I write this, I’m sitting on a flight home after attending Cannes Lions. I’m exhausted, dehydrated, and way behind on my email. I started to wonder: Why do we…
Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where their own…
U.S. digital video ad spending is expected to reach $81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s “2026 Digital Video Ad Spend &…