AI Marketing Tools & MarTech

Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result,…

Learn how LinkedIn transforms B2B demand generation and sales by building trust early, aligning teams, and turning visibility into revenue growth. Somewhere between a decision-maker scrolling their feed during a…

It’s amazing to be living through an industrial revolution and know that is what is going on. This is my second. The internet was my first. Although I was an…

AI is making some parts of software easier to emulate, making generic functionality more abundant. At the same time, it exposes how little differentiation some vendors had beyond a polished…

Trained on more than 4 trillion tokens of customer service data and run on Level AI’s own infrastructure, the Latitude family scores every customer interaction, keeps sensitive data inside a…

For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look for three things: what worked, what didn’t, and what…

Built in Singapore’s public healthcare system, Rezonate enters the US with a platform designed to turn conversations into outcomes KeyReply, the engagement intelligence company built in one of healthcare’s most…

Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an update, and everything goes south…

A fresh perspective on AI, audience intelligence, and privacy-first strategies shaping modern advertising performance. Jessica Saunders, as Vice President of Global Partner Success & Operations at Eyeota, your career has…

Most paid media campaigns shouldn’t launch with the biggest budget you can afford.  Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder…