Customer acquisition cost (CAC) is rising across virtually every B2B category. The industry’s diagnosis: more competition, more channels, and more noise. The prescribed remedies: better targeting, more content, tighter ideal…
Founding a startup can feel like building a plane as you fly it. But before you hit the ejector seat button, remember that you don’t have to do it alone….
Rented platforms, such as search engines, social media, and even AI tools like ChatGPT, are great for discovery. Unfortunately, those platforms are going out of their way to stop users…
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility,…
Brand mentions present valuable opportunities for engagement, but they can also require immediate attention to prevent reputation damage. Narrative control has fundamentally shifted to network algorithms, where brands have little…
Currently, TikTok has 2.21 billion active users globally, with the United States of America recording the highest number of TikTok users (136 million). Launched in 2016, TikTok saw a huge…
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some,…
19 minute read time Campaign Monitor – Jan 23, 2026 Marketing agencies don’t fail from lack of tools. They fail from too many of them. Disconnected systems slow delivery, blur…
With the addition of AI, the world of search marketing has changed. If you want to win with search engine optimization (SEO) or generative engine optimization (GEO), you must adapt…
Key takeaways Social media ROI measures the value your business gets back from social media compared to what you invest in time, money, and resources. The standard social media ROI…