ChatGPT Ads has sent out an email to advertisers announcing new ChatGPT Ads Manager updates and ChatGPT Ads experience updates. The updates include custom audiences, new overview tab, suggested ad…
Socialbee is a pretty capable social media management tool with dozens of features to speed up social media scheduling, planning, and content creation. Still, I tested the platform and I…
Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is raising the bar on what “good”…
Shopping for marketing automation platforms is overwhelming. Every tool claims to do everything, the pricing pages hide the real costs, and half the “best of” lists just rank whoever pays…
Gemini is Google’s generative AI platform with everything from a free basic chatbot to advanced AI models for coding, content creation, and enterprise workflows. But how much will you actually…
Three weeks ago you paused a campaign. ROAS had slipped to 4x, under your target, so you cut it. Sensible call. The campaign was doing 5x. You just couldn’t see…
Quick Answer With Valentine’s Day spending projected to reach $30.2 billion in 2025, strategic planning on Pinterest can greatly improve engagement and sales. Begin crafting your campaign in December, aligning…
Last updated: June 18, 2026 Most small businesses don’t have a lead generation problem. They have a system problem. Leads come in from a dozen directions — referrals, your website,…
By Kelsey Johnson June 12, 2026 Want more clicks, signups, and sales from your emails? Add proof that other people already buy from you. That’s social proof, and it works…
TABLE OF CONTENTS Danielle Torrie Danielle is a member of Unbounce’s content team. She loves how writers (and great writing) can create clarity in chaos. When she’s not tightly embracing…