Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches. These aren’t…
TL;DR: With the great wealth transfer underway and customer expectations rising, retail banks have an opportunity to strengthen relationships and drive growth. Aligning with key retail bank marketing trends, like…
TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every…
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A Customer Asks One Simple Question Imagine an electricity distributor. A prolonged outage hits a neighbourhood, and under the rules a customer may be owed a Guaranteed Service Level (GSL)…
Video has become one of the most valuable assets in a Google Ads strategy, but for many advertisers, creating high-quality video content can be a significant challenge. Not every business…
Marketers, take note: New research using 2.7 million data points from the 2026 Winter Olympics revealed how AI systems form and preserve narratives about brands, athletes, and organizations.
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small…
Commerce By Jenn Wheatley Jun 08 2026 The Skinny Agentic commerce is a spectrum, not a binary. Most “agents” today are still assistive, but the rails for semi-autonomous and fully…
Every sales and marketing effort comes down to the same goal: getting someone to take action — register for a webinar, download a case study, attend a dinner, request a…