What Meta’s AI Connectors Change About Running Paid Social
For as long as most of us have run paid social, the work has lived inside Ads Manager. You logged in to check performance, you logged in to make a…
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It’s Time to Use AI as Your Thinking Partner
Most marketers have a transactional relationship with AI, A. Lee Judge says. They put in a request. They get out an asset. They edit it until it sounds like their…
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9 Gorgeous 4th of July Email Examples That’ll Skyrocket Your Sales
US Independence Day—otherwise known as the 4th of July—is one of America’s biggest holidays.
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13 proven lead generation strategies and tactics that work
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
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MarTech Interview with Guillaume Dupont, Head of Monetisation at Criteo
Guillaume Dupont shares how commerce media is creating stronger partnerships between brands and retailers through AI driven innovation. Welcome to MarTech Cube, Guillaume. We’re delighted to have you. To start,…
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10 Reasons to Stop Using Spreadsheets for Lead Tracking
Spreadsheets have been the default lead-tracking tool for decades. They are familiar, flexible, and feel “good enough” when a business is small. A simple table with names, emails, phone numbers,…
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Chick-fil-A’s Secret to 15% Growth for 37 Years Straight
What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what…
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Breeze gets serious, automation gets smarter, and your data gets cleaner
From Breeze drafting documents and emails to an agentic automation builder that hints at where HubSpot is heading, roughly half of this month’s top updates are AI-related. Still, a few…
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Put your customers first with Zoho CRM and Google Ads
Being a marketer in 2025 isn’t easy. You cannot look at AI the other way. Search engine optimization is crucial, but so is optimizing your content for LLMs. You’re responsible…
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Topics, Structure and Search Intent
Posted 17-03-2026 by Liam At ThoughtShift, we spend a lot of time exploring how people search, how Google understands content, and what genuinely helps brands grow online. While SEO constantly…