Netflix reached 325 million global subscribers as of 2026, continuing its reign as the world’s leading streaming platform.
In January 2026, Netflix released its 2025 revenue data, reporting $45.18 billion in revenue, a 15.85% year-over-year increase, and generally in line with forecasts. Full-year net income came in at $11.0 billion, up from $8.7 billion in 2024, and the operating margin expanded to 29.5%, up from 26.7% the previous year.
In this article, we’ll review the latest statistics on Netflix subscribers worldwide and by country, examining their usage, revenue, and market share.
Top Netflix Statistics 2026: At A Glance
- Netflix reached 325 million paid subscribers globally at the end of 2025.
- Netflix’s ad-supported plan crossed 250 million global monthly active viewers as of May 2026.
- The United States has around 87.75 million Netflix subscribers, making it the largest single market.
- In 2025, Netflix made $45.18 billion in revenue, a 15.85% YoY increase.
- Netflix’s full-year 2025 operating margin came in at 29.5%, up from 26.7% in 2024.
- Netflix has guided for 2026 revenue of $50.7 to $51.7 billion and a 31.5% operating margin.
- Netflix ad revenue is on track to roughly double to $3 billion in 2026.
- The company had 16,000 full-time employees at the end of 2025.
How Many Subscribers Does Netflix Have?
Netflix reached 325 million subscribers by the end of 2025, almost a 25 million increase from 2024.
This came after the company had announced it would stop sharing quarterly subscriber numbers and average revenue per membership starting in Q1 2025, choosing instead to focus on overall revenue and milestone achievements.
The gain from 2023 to 2024 was substantial, with Netflix adding 41.32 million subscribers, representing a 15.9% year-over-year increase, the highest annual growth since 2020. This strong finish highlighted Netflix’s dominant position in the streaming market just before it shifted its reporting strategy.
Here is a table showing Netflix’s subscriber count over the years:
| Year | Netflix Subscribers |
|---|---|
| 2025 | 325 million |
| 2024 | 301.6 million |
| 2023 | 260.28 million |
| 2022 | 230.7 million |
| 2021 | 219.7 million |
| 2020 | 192.9 million |
| 2019 | 151.5 million |
| 2018 | 124.3 million |
| 2017 | 99 million |
| 2016 | 79.9 million |
| 2015 | 62.7 million |
| 2014 | 47.9 million |
| 2013 | 35.6 million |
| 2012 | 25.7 million |
| 2011 | 21.5 million |
Source: Netflix Investor Relations Letter, Statista
In Q1 of 2024, the number of Netflix Subscribers increased by 9.32 million compared to 260.28 million subscribers recorded in the last quarter of 2023.
Latest Update: Netflix Acquires Warner Bros. in an $82.7 billion Deal
Netflix has reached an agreement to acquire Warner Bros. in an $82.7 billion deal ($72 billion in equity value).
This move by Netflix aims to expand its content library, improve its global streaming dominance, and lower costs. The transaction is expected to close after WBD completes the planned spinoff of its Global Networks division in Q3 2026.
Netflix’s Ad-Supported Plan Now Has Over 250 Million Subscribers
Netflix’s ad-supported tier reached more than 250 million global monthly active viewers as of May 2026, up from 190 million in November 2025 and 94 million in May 2025. Over 80% of ad plan members watch actively every week. In the U.S., 45% of Netflix households now use the ad-supported plan.
At its 2026 upfront presentation, Netflix also announced it will expand the ad tier to 15 more countries, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.
Netflix launched its ad-supported plan for Canada and Mexico on November 1st, 2022. Later, on November 3rd, the plan went live for the United States, the United Kingdom, Australia, France, Brazil, Germany, Italy, Korea, and Japan.
Besides, Netflix revealed that it is set to launch an in-house advertising technology platform in order to attract new clients who can advertise on Netflix and engage with its user base.
Source: Reuters, Netflix, Variety
Netflix Added 9.33 Million New Subscribers After Password-Sharing Crackdown
Netflix has experienced an increase in subscribers as more people created new accounts to stream content after deciding to crack down on password sharing.
Netflix has extended its crackdown on password-sharing to over 100 countries, and here is how it is affecting its subscriber count!
- After announcing its password crackdown news on May 23, 2023, Netflix experienced a significant increase in subscriber count in the United States. The streaming giant added 100k subscribers on both May 26th and 27th, 2023, and the average daily signups during that period rose to 73,000.
- The average daily signups increased by 102% from the previous 60-day period. That is even better than the spike that occurred during the COVID-19 lockdown.
Netflix Users By Country
The United States remains Netflix’s biggest market by far, with roughly 87.75 million subscribers. That’s more than four times the count in any other country, showing just how important the U.S. still is for Netflix.
The United Kingdom comes in second with 19.82 million subscribers, followed by Germany and Brazil, which are tied at 17.87 million each. Interestingly, Brazil matches Germany, which reflects how quickly Netflix has grown across Latin America.
Here is a table displaying the number of Netflix users by country:
| Country | Number of Netflix Subscribers |
|---|---|
| United States | 87.75 million |
| United Kingdom | 19.82 million |
| Germany | 17.87 million |
| Brazil | 17.87 million |
| Mexico | 14.95 million |
| France | 14.62 million |
| India | 13.32 million |
| Canada | 9.75 million |
| Japan | 9.75 million |
| South Korea | 9.00 million |
Source: Flix Patrol
Note: The source is an analytics firm that provides estimates, as Netflix no longer releases this data publicly.
Netflix User Demographics
Let’s take a closer look at the demographic breakdown of Netflix users in this section.
Females Make Up 51% Of Netflix’s Users
Women make up 51%, while Males make up 49% of all Netflix users.
| Gender | Share Of Netflix Subscribers |
|---|---|
| Females | 51% |
| Males | 49% |
The average Netflix subscriber is a millennial with a yearly income of less than $50,000.
Although 68% of Netflix members have some or no college education, roughly 33% have a bachelor’s degree or above.
Millennials Use Netflix The Most — Netflix Users By Generation
Netflix appeals to a wide range of viewers.
Below is the table to show the distribution of Netflix users based on Generation, according to data from Statista:
| Generation | Share of Users |
|---|---|
| Millennials | 41% |
| Generation Z | 34% |
| Baby Boomers | 14% |
| Generation X | 11% |
Source: Statista
Netflix Users Spend An Average Of 1 Hour And 3 Minutes Per Day On The Platform
Hulu follows with 56 minutes, while TikTok users average 54 minutes daily. YouTube and Spotify both see 51 minutes of daily usage, showing strong engagement but still behind Netflix.
Even popular platforms like Instagram (35 minutes), X/Twitter (33 minutes), and Facebook (32 minutes) fall far below Netflix in daily screen time.
These numbers highlight how Netflix keeps its viewers more engaged than any other platform, due to its wide variety of content and binge-worthy shows. It’s clear that Netflix isn’t just widely used; it’s also where people spend the most time watching.
Source: eMarketer
21% Of The SVOD Market Share In The United States Is Owned By Netflix
After Amazon Prime Video, Netflix is the most popular SVOD platform worldwide as well as in the United States. It holds the second-highest market share among streaming platforms in the country.
Here is a table displaying the distribution of the SVOD market share in the United States:
| SVOD Platform | Market Share |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 21% |
| Max | 13% |
| Disney+ | 12% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 8% |
| Peacock | 1% |
| Other | 3% |
Source: Statista
Netflix Is Preferred By 47% of Americans Over Other Streaming Platforms
According to a study, 47% of American citizens prefer Netflix over other web streaming platforms.
Amazon Prime Video comes in second with 14%, followed by Hulu with 13.6% and Disney+ with 13%
Source: News10
The Middle East And Africa (EMEA) Has 101.13 Million Netflix Subscribers
This makes EMEA the biggest regional market for Netflix, surpassing even the U.S. and Canada. The U.S. and Canada together have 89.63 million subscribers, showing that while Netflix remains strong in its home market, international growth has clearly taken the lead.
In the Asia Pacific region, Netflix has reached 57.54 million subscribers, thanks to the rising popularity of regional content like K-dramas, anime, and Bollywood-style originals. This region continues to show huge potential for future growth.
Latin America follows closely with 53.33 million subscribers, proving to be another solid and consistent market for Netflix.
Here is a table showing Netflix Subscribers by region:
| World Region | Netflix Subscribers |
|---|---|
| Europe, the Middle East, and Africa | 101.13 million |
| U.S.A. and Canada | 89.63 million |
| Latin America | 53.33 million |
| Asia Pacific | 57.54 million |
Source: Statista
Netflix Stopped Password Sharing!
As per Netflix, over 100 million households share accounts among them.
Recently, Netflix put out news on their official site stating that Netflix’s focus has been on giving members greater control over who can access their accounts, and hence, they are giving additional options to users in 103 countries to control their accounts.
Refer to the screenshots below to see what will change.
Source: Netflix Newsroom
Netflix Revenue Statistics
In this section, we will take a look at Netflix’s current financial state, how it has performed in the past, and how things look for the platform as we move forward in 2026.
Netflix made $45.18 Billion In Revenue In 2025
Netflix’s revenue increased by $6.18 billion, which is about 15.84% growth from 2024.
The platform announced Earnings per share (EPS) were $5.13, which is below the forecasted number of around $6.94 to $6.96.
It also announced the net income of $10.98 billion, a $2.27 billion increase from 2024.
On the brighter side, revenue growth of around 16% YoY was influenced by:
- Membership growth
- Price increase in multiple markets
- Increased ad revenue
A significant contribution to the revenue increase of Netflix was also made by the success of the “KPop Demon Hunters,” the second season of “Wednesday,” and “Happy Gilmore 2.”
Despite the revenue growth of Netflix, the EPS and net income being lower than expected caused the company’s stock to fall by around 6% in after-hours trading.
Source: The Wall Street Journal, The New York Times
Here’s a quick look at the 2025 quarterly revenue breakdown:
- Q1 2025: $10.54 billion
- Q2 2025: $11.07 billion
- Q3 2025: $11.51 billion
- Q4 2025: $12.15 billion
These steady gains reflect how Netflix is growing not just in subscribers, but also in business performance, especially with the boost from new features like ads, password-sharing crackdowns, and live event content.
Here is a table showing Netflix’s revenue over the years:
| Year | Revenue |
|---|---|
| 2025 | $45.18 billion |
| 2024 | $39.00 billion |
| 2023 | $33.724 billion |
| 2022 | $31.61 billion |
| 2021 | $29.698 billion |
| 2020 | $24.99 billion |
| 2019 | $20.15 billion |
| 2018 | $15.79 billion |
| 2017 | $11.69 billion |
| 2016 | $8.83 billion |
Source: Netflix Investor Relations Letter
Netflix’s Revenue Per User (Global)
In 2024, Netflix’s global ARPU (Average Revenue Per User) rose to $11.70, showing an improvement from $10.82 in 2023.
This growth reflects better monetization efforts like cracking down on password sharing and expanding the ad-supported tier.
Interestingly, ARPU had dropped in 2023 compared to $11.76 in 2022, but the rebound in 2024 suggests Netflix successfully turned things around.
Below is the table showing Netflix’s average monthly revenue per membership:
| Year | Netflix’s Global ARPU |
|---|---|
| 2024 | $11.7 |
| 2023 | $10.82 |
| 2022 | $11.76 |
| 2021 | $11.67 |
| 2020 | $10.91 |
| 2019 | $10.82 |
| 2018 | $10.31 |
| 2017 | $9.43 |
Netflix Revenue Per User By Region
In 2024, Netflix earned $17.26 per user in the U.S. and Canada, making it the region with the highest Average Revenue Per User (ARPU).
Europe, the Middle East, and Africa followed with $11.11 ARPU, showing strong value but still far behind North America.
Latin America brought in $8 per user, while Asia Pacific had the lowest ARPU at $7.34, despite being one of Netflix’s fastest-growing regions.
Here is a table displaying the average revenue per user of Netflix by region as of 2024.
| Region | ARPU |
|---|---|
| U.S. and Canada | $17.26 |
| Europe, Middle East, and Africa | $11.11 |
| Latin America | $8 |
| Asia Pacific | $7.34 |
Source: Statista
Currently, Netflix Is Valued At $417.06 billion USD, Officially Making It The 26th Most Valuable Company In The World
Netflix’s market cap rose by 13.44% in 2026. The real jump came in 2024, when its value soared by a massive 82.05%, growing from $213.09 billion in 2023 to $387.93 billion.
Before that, 2023 saw a 62.39% increase, bouncing back strongly from 2022’s sharp drop of 50.94%, when Netflix’s market cap had fallen to $131.22 billion, the lowest in recent years.
Here is a table displaying Netflix’s Market Cap by year:
| Year | Netflix Market Cap |
|---|---|
| 2026 | $417.06 billion |
| 2025 | $527.48 billion |
| 2024 | $387.93 billion |
| 2023 | $213.09 billion |
| 2022 | $131.22 billion |
| 2021 | $267.46 billion |
| 2020 | $238.89 billion |
| 2019 | $141.98 billion |
Source: Companies Market Cap
Netflix Has Over 16,000 Employees
According to Netflix’s most recent 10-K filing, the company had 16,000 full-time employees as of December 31, 2025, up from 14,000 a year earlier. Roughly 68% of that headcount sits in the U.S. and Canada region, with the rest split across EMEA, APAC, and LATAM. Part-time and temporary content production staff are not included in this figure.
Source: Netflix 10-K FY2025
Netflix Has More Female Employees
Netflix employees were reported to be 51.6% female and 45.8% male, with 1.4% having other gender identities.
The company’s greatest gender gap is in IT, where 59% of employees are male.
Although women outnumber men in the company’s Creative & Corporate section.
Source: Statista
Netflix Is Available In More Than 190 Countries
Netflix began expanding internationally in 2010.
Netflix withdrew from Russia due to its invasion of Ukraine.
China, Russia, North Korea, Syria, and Crimea do not support Netflix.
Netflix’s development in China is hampered by Beijing’s censorship and tight local competition restrictions.
Source: Netflix Help Center
On Average, Binge-Watching A Netflix Series Takes 5 Days
Although it’s an “average” figure, it’s still crazy. Now, here is one more crazy stat.
There are some binge-watchers who attempt to complete a series within the first 24 hours of its debut. There are around 8.4 million of these binge-watchers globally.
An Average Netflix Subscriber Views 60 Films Every Year
This works out to one movie every six days!
Around 80% of Netflix Subscribers Follow Its Algorithm’s Title Suggestions
While viewers frequently land on the most popular titles, the greater part of Netflix users also choose to watch shows recommended by the Netflix recommendation algorithm; in fact, the service’s suggestions accounted for 80% of Netflix views.