Tumblr Statistics (2026) – Active Users & Demographics

Tumblr now hosts over 636.91 million blogs, which is an increase of over 115 million since 2024.

However, its monthly traffic has dropped from 386 million in 2024 to just 144 million in 2026. This is nothing short of a marvel if you are looking through the lens of an analyst.

What is more surprising is that despite the dip, Tumblr in 2026 continues to get an average of 140 million monthly visits.

Take a look at our research on Tumblr active users 2026, traffic, workforce, and market presence.

Latest Tumblr Statistics of 2026

• There are a total of 636.91 million blogs on Tumblr as of August 2026.
• Approximately 80 posts are published every second on Tumblr, which goes up to 2,000.
• 143.9 million Tumblr monthly visits were recorded in July 2026.
• The age group that uses Tumblr the most is in the range of 18–24, consisting of 38.99% of its users.
• 72.3% of users access Tumblr via mobile.

How Many Blogs Are There On Tumblr?

1. Currently, there are 636,917,627 blogs on Tumblr, up by 16 million compared to 2025.
2. That is an increase of almost 115 million blogs since 2024, when the platform had 519 million blogs.

It’s the first time Tumblr has seen a downward trend in over a decade.

Year	Cumulative Tumblr Blogs
2026	636.91 million
2025	620 million
2024	519 million
2023	572 million
2020	496.1 million
2019	480.1 million
2018	441.4 million
2017	373 million
2016	319.8 million
2015	260.5 million
2014	207.3 million
2013	141.4 million
2012	76.4  million
2011	17.5 million

3. 2,000 posts are created every second on Tumblr. 

Source: Finance Online,  Tumblr

Tumblr Demographics

The rate of growth for Tumblr users has been declining each year; however, there is still a slight increase in the number of Tumblr users. 

Let’s take a look at some of the key statistics regarding Tumblr active users.

4. Tumblr recorded 143.9 million visitors in July 2026. This was a 7.3% increase from the last month.
5. 40% of Tumblr users are Gen Z, while 30% are Millennials. 
6. In 2020, Tumblr had 29.4 million users in the United States.

Year	Tumblr Visitors
July 2026	143.9 million
February 2026	123 million
January 2026	137.29 million
May 2025	135 million
March 2024	191.1 million
February 2024	179.1 million
January 2024	197.8 million
December  2023	198.3 million
November 2023	184.9 million
October 2023	194.7 million
September 2023	194.8 million
August 2023	217 million
July 2023	230 million
June 2023	198.3 million

Source: Statista, Similarweb

7. 4.1% of Tumblr users increased from 2019 to 2020. 

This table shows the percentage growth in Tumblr user demographics from 2014 to 2020.

Year	Growth Of The Number Of Users
2014	32.8%
2015	15.4%
2016	10.5%
2017	8.6%
2018	6.5%
2019	5.2%
2020	4.1%

8. 38.99% of total Tumblr traffic comes from the age group of 18 to 24 years.
9. Gen Z and Millennials dominate Tumblr, accounting for over half the platform’s traffic.

Here is the age-wise breakdown of Tumblr users:

Age Group	Percentage
18-24	38.99%
25-34	28.12%
35-44	13.66%
45-54	8.54%
55-64	6.08%
65+	4.60%
Unaccounted Groups	0.01%

10. Tumblr’s reach is 22% in Urban areas and 14% in rural Areas. 
11. 60% of users use Tumblr to get entertained, while 12% use it to connect with family and friends. 

• To get Entertainment- 60%
• To get News- 21%
• To Follow Brand And Companies- 17%
• To Strengthen Professional Work- 15%
• To keep in contact with Family and Friends- 12%
• Other- 12%

12. 31% of users use Tumblr daily, 86% use it weekly, and 88% use it monthly.
13. 72.3% of users access Tumblr through mobile, while 27.7% access it through the desktop. 

Source: Finance Online, Statista. Similar Web

Tumblr Employee Statistics

14. Tumblr is ranked #57 on the Best Internet Companies to work for in New York list.
15. Globally, Tumblr has 2,437 employees. 
16. 56.5% of Tumblr’s total employees are women, while 43.5% are men.
17. 59.2% of Tumblr employees are white by ethnicity. 

Ethnicity	Share Of Tumblr Employees
White	59.2%
Asian	14.3%
Black	12.2%
Hispanic	10.2%
Other	4.1%

18. 50% of Tumblr employees can speak Spanish language. 

Here is a list showing the percentage of Tumblr employees who can speak foreign Languages. 

• Spanish- 50%
• Mandarin- 16.7%
• French- 16.7%
• Chinese- 16.7%

19. 76.5% of Tumblr employees have bachelor’s degrees, while 14.7% have Master and 8.8% have Associate’s degrees. 
20. 13.5% of employees have a communication major, 10.8% have a business major, 8.1% have a computer science, 5.4% have an advertising, and 2.7% have a management. 
21. 9.5% of employees have done their education at Fairfield University, and 4.8% at Brown University.
22. 100% of Tumblr employees are under 30 years old. 

• Less than 18 years- 33%
• 18 to 20 years- 33%
• 20 to 30 years- 33%

23. 29% of Tumblr employees stay at Tumblr for less than one year, while 8% stay for 3 to 4 years.

• Less than one year- 29%
• 1 to 2 years- 17%
• 3 to 4 years- 8%
• 5 to 7 years- 14%
• 8 to 10 years- 15%
• More than 11 years- 17%  

24. 26.4% of Tumblr employees have an annual salary between $60K to $100K, and only 5% have more than $200K. 

• Less than $25K- 1.5%
• $25K to $40K- 16%
• $40K to $60K- 24.7%
• $60K to $100K- 26.4%
• $100K to $200K- 26.3%
• More than $200K- 5%

Source: Zippia. 

Tumblr Traffic Statistics

25. Tumblr traffic saw 143.9 million visits, maintaining steady traction with a 7.3% month-over-month increase.
26. Tumblr active users spent an average of 7 minutes and 45 seconds per session, viewing 6.39 pages per visit. Here is a full breakdown of Tumblr stats:

Metric	Value
Monthly Visits	143.9M
Avg. Visit Duration	8 min 9 sec
Pages per Visit	6.71
Bounce Rate	41.46%
Global Rank	#236
U.S. Rank	#131
Industry Rank (Social)	#22

27. Tumblr’s global rank slipped from #103 to #236 during this period, indicating decreased visibility and competitiveness.
28. The United States contributes nearly half of Tumblr’s global traffic. Here’s a look at Tumblr users by country:

Country	Tumblr Share
United States	46.69%
United Kingdom	5.62%
Canada	4.08%
India	3.31%
Germany	2.82%
Rest of the world	37.48%

29. Tumblr traffic share mostly comes from direct discovery, amounting to 64.47%. The smallest share, under 0.1% goes to paid searches and display ads.
30. Tumblr is still holding its position strongly compared to other social media platforms. Here is the breakdown:

Platform	Monthly Visits
Instagram	6.326B
Pinterest	1.248B
Tumblr	143.9M
Patreon	117.7M
Twitter/X	83.73M

31. When it comes to Tumblr’s outgoing ads, they are mostly directed towards e-commerce and classified platforms. Here are the top 5:

Top Ad Destinations	Traffic Share (%)
leboncoin.fr	35.33%
etsy.com	7.07%
google.com	5.65%
ebay.com	4.96%
arezzo.com.br	4.77%

32. There has been a very sharp and consistent decline in monthly visits to the website. 
33. Tumblr visits dropped from a high of 386.29 million in January 2024 to just 141.9 million in June 2025. 
34. Tumblr traffic by year represents a decrease of over 63% in a little over a year.

Months	Monthly Visits
June 2025	141.9 million
February 2024	366.44 million
January 2024	386.29 million
December 2023	363.51 million

35. Tumblr’s traffic has declined since 2018 because it banned adult content from the platform. 

However, in the first couple of months of 2024, the traffic seems to be reviving. It will be interesting to see how long it will last as we move ahead in the year.

This table shows the Tumblr traffic by year from 2018 to 2024. 

Year	Tumblr Traffic
2018	521 million
2019	370 million
2020	318 million
2021	327 million
2022	270 million
2023	213 million
2024 (Jan & Feb Avg.)	376 million

36. 48.66% of Tumblr traffic comes from male audiences, while 51.34% comes from female audiences.

37. 38.99% of total Tumblr traffic comes from the age group of 18 to 24 years.

Age Group	Share Of Traffic
18 to 24 years	38.99%
25 to 34 years	28.12%
35 to 44 years	13.66%
45 to 54 years	8.54%
55 to 64 years	6.08%
More than 65 years	4.60%
Unaccounted Groups	0.01%

38. 64.47% of Tumblr traffic comes from direct sources, while 0.02% comes from mail. 

Source	Share Of Tumblr Traffic
Direct	64.47%
Organic Search	17.03%
Social	13.12%
Referrals	3.92%
Mail	0.80%
Display	0.15%
Paid Search	0.05%

Note: The total is 100.01%, which is just a tiny fraction over 100% due to rounding in the original data.

39. The majority of traffic, 74.32%, comes from YouTube. Meanwhile, 15.03% of social media traffic comes from Pinterest, while only 5.03% comes from Facebook. 

Social Platforms	Share Of Tumblr Social Traffic
YouTube	74.32%
Pinterest	15.03%
Reddit	2.75%
Facebook	5.03%
Instagram	1.28%
Others	1.55%

Source: SimilarWeb.

General Tumblr Statistics

40. Tumblr was acquired by Yahoo! for $1.1B in 2013 and later sold to Automattic for just $3M in 2019, often cited as one of the most dramatic drops in tech valuation history.
41. Tumblr did not release its revenue figures for 2013, but it is anticipated that Tumblr’s annual revenue will be around $65 million. 
42. The user engagement rate of Tumblr is -21%. 
43. Tumblr’s market share is 0.55% in North America and 1.16% in South America.  

• Worldwide- 0.36%
• North America- 0.55%
• Europe- 0.41%
• Asia- 0.24%
• South America- 1.16%
• Africa- 0%

44. Video Game Consoles and Accessories is the top category on Tumblr. 

Here is a list of the top categories of Tumblr.

• Video Game Console and Accessories
• Adult
• Universities and Colleges
• Computers, Electronics and Technology
• News and Media

45. News is the top topic on Tumblr. 

Here is a list of the top topics on Tumblr. 

• News
• Shopping
• Online
• Search
• Blog

46. Tumblr users can post blogs in 18 languages. 
47. Tumblr ranks 6th in the United States Customer Satisfaction Index, with a 73 index score.

This table shows the top social media platforms based on the Customer Satisfaction Index.

Top Social Media Platforms	Customer Satisfaction Index In The United States
YouTube	78
TikTok	77
Wikipedia	77
Reddit	75
Snapchat	74
Tumblr	73
Pinterest	73
LinkedIn	70
Instagram	69
Twitter	69
Facebook	66

Source: SimilarWeb, Finance Online.