Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. Yet many advertisers still treat tracking as…
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by day, volunteer…
Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: Are you making six-figure ad spend decisions with incomplete data? If you can’t confidently explain which marketing channels are…
Ensuring data accuracy in Google Analytics 4 is a complicated process. After configuring and auditing many GA4 properties, we noticed that data inaccuracy is often aggravated by common configuration mistakes…
TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode without ever visiting your website….
Universal Commerce Protocol was a big announcement at Google Marketing Live. At a high level, UCP is Google’s open standard for agentic commerce. Basically, UCP helps AI agents, shopping platforms…
YouTube today is simultaneously the largest streaming platform, a massive social feed, a search engine, and a growing shopping destination. For many viewers, the TV screen is now the primary…
Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as…
Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe…
Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. Whilst some event organisers invite…