Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening. Advertisers…
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more…
I got my first Google Ads client because they were going through a crisis. And the secret I stumbled on by accident is now my #1 technique for running successful…
If you run paid media, you already know the feeling. Google Ads says you drove 400 conversions last month. Meta claims another 250. Microsoft adds 60 more. Add them up,…
After 20 years managing Google Ads and running several agencies, I’ve noticed one fundamental problem in most Google Shopping accounts: the feed is weak, not the bids, budget, or campaign…
Many B2B advertisers still evaluate PPC performance with one simple question: “How many leads did we generate?” But in long B2B sales cycles, that question can be misleading. Qualified pipeline…
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an update, and everything goes south…
A site’s navigation helps both visitors and search engines understand what’s most important on your website, serving as the roadmap for both human visitors and search bots. And while the…
Three weeks ago you paused a campaign. ROAS had slipped to 4x, under your target, so you cut it. Sensible call. The campaign was doing 5x. You just couldn’t see…
Google’s AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began appearing in AI-generated search answers. Ads…