Marketing Automation & CRM

A sales rep finishes a 45-minute discovery call. The prospect was engaged, asked smart questions, seemed like a perfect fit. Then comes the line that quietly drains pipelines everywhere: “We…

Pacsun has long been synonymous with the California lifestyle and an effortlessly cool aesthetic that blends surf, skate, and street culture. But for retailers targeting digitally-native, highly social Gen Z…

Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a…

Let’s be honest, no one likes CRM busywork. Nobody chooses to get into sales because they love clicking around dashboards and updating dropdowns. That’s why we built the Close +…

Black Friday is still the biggest email opportunity of your year. Get it right, and a single weekend can outperform whole months of sends.

A great CRM won’t magically raise more money — the habits you build around it will. This guide breaks down the ten CRM practices for nonprofits that separate teams who…

Running a revenue hub used to mean long hours managing product listings, chasing down abandoned carts, and trying to respond to every question before they bounced. Today, things look a…

Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also reveals…

Fact: There is absolutely no other way to exceed your sales quota than to connect with as many quality leads as possible. In practice, this means doing an awful lot…

August is the height of summer. (Well, in the northern hemisphere at least.)