Marketing Automation & CRM

The first version of an agent you build through the declarative Agentforce Builder feels like magic. As the agent evolves, the manual overhead becomes more noticeable. By the fifth iteration,…

Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change,…

Some leads, no matter what you do, feel truly gone. Cold, churned, and buried. 💀 But what if those dead leads still had some powerful lessons to share? That’s what…

Serving your customers with artificial intelligent (AI) agents has changed what’s possible for lean teams. Today, you can deliver fast, thoughtful, consistent customer service experiences — the kind you’d actually…

HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated…

Closing a sale can take a frustratingly long time. I once closed a big sale after over two years of consistently following up. Obviously, that’s not typical, but it can…

The question for IT leaders isn’t whether to adopt agentic AI across ITSM operations. It’s how. And getting that architectural decision wrong will cost you. Two failure modes are emerging….

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward…

Sales teams often waste time. The team spends countless hours generating leads, but if you’re not there to pick up the phone when a lead calls, all of your hard…

Black Friday is a busy time, not only for us marketers but also for consumers, having to sift through the many promotional emails in their inboxes.